Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-12
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Nowadays, advertisement plays an substantial role in all around the world. There has various kinds of websites on internet. Advertisement means ads on platforms where individuals can easily watch and buy the diverse product. Some people think advertise is very harmful means givens a false information and waste of money etc. However, There are also has some positive and negative impacts about advertisements.
According to essay, we will discuss about the advantages of advertisement. First of all, there are various types of websites such as tiktok, youtube, instagram etc. Whereas people can easily watch the videos about advertises and buy the different kind of goods easily. In addition, when individuals wants to buy necessary things through using the online while the delivery process is very convienent and quickly work in it. Furthermore, Nowadays celeberities are most popular on the internet while the majority of citizens prefer to buy things as similar to the celebrity. For instance, if we do not have a time to proceed for shopping so we can easily buy things through using the online websites etc. However, it is very convienent to buy anything, it is very useful means advertises save our time.
On the other hand, we will discuss the drawbacks of advertisement. Many young youth buy the unnecessary things and waste the money everytime. For example, we should never trust blindly in every websites. Because sometime the advertisement gives a false information.
In conclusion,
From my perspective, To some extent, advertisement is very useful for us because it save us a lot of time but sometime it gives a false information.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.5 |
| Coherence and Cohesion | 4.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 4.5
The response recognises the two views and gives a personal position: advertising can save time, but it may provide false information. However, the discussion is only partial. Most of the first body paragraph explains the convenience of online shopping and celebrity influence, rather than showing clearly how advertising persuades people to buy. The opposing view is introduced through unnecessary purchases and misleading claims, but these points are brief and not developed with explanation or a specific example. The opening also calls advertising harmful before the essay later presents its benefits, so the position is not consistently clear. To strengthen the response, explain both views directly and support each with a developed example, then state your opinion clearly and consistently.
Coherence and Cohesion: Band 4.5
There is a recognisable structure, with an introduction, a paragraph on benefits, a paragraph on drawbacks, and a conclusion. The phrases “First of all,” “Furthermore,” and “On the other hand” help signal stages in the discussion. However, progression within paragraphs is weak: the benefits paragraph moves from websites to delivery, celebrities, and lack of time without clearly connecting these points to advertising’s persuasive effect. Some linking is mechanical or awkward, as in “According to essay, we will discuss about” and “However, There are also has.” The conclusion is separated by an incomplete “In conclusion,” and then repeats the main point. Use clearer topic sentences, connect each example to the paragraph’s central idea, and avoid announcing the essay’s structure.
Lexical Resource: Band 5.0
The response uses a basic range of topic-related vocabulary, including “advertisement,” “false information,” “unnecessary things,” and “delivery process,” so the main subject is generally understandable. There are also attempts to use more specific terms, such as “celebrities” and “platforms.” However, vocabulary is repetitive, especially repeated forms of “advertisement” and “buy,” and several word choices or collocations are inaccurate: “advertise” for “advertising,” “diverse product,” and “waste the money everytime.” Spelling errors such as “convienent” and “celeberities” also reduce accuracy. Build a more precise range for discussing persuasion and consumer behaviour, and check spelling and natural word combinations when editing.
Grammatical Range and Accuracy: Band 5.0
The response attempts some longer sentences and uses connectors such as “when,” “because,” and “if,” but sentence structures are limited and many attempts are faulty. Errors in agreement and verb forms appear in “There has various kinds” and “individuals wants,” while “it save us” also lacks subject–verb agreement. Articles and sentence construction are problematic in “Advertisement plays an substantial role” and “Because sometime the advertisement gives a false information.” Punctuation and capitalisation are inconsistent, including the capitalised “There” after a comma and the fragment beginning “Because.” These errors sometimes make relationships between ideas difficult to follow. Practise accurate simple sentences first, then combine them into controlled complex sentences, checking agreement, articles, and sentence boundaries.
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