Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-12

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Now a days lot of individuls think that the advertisting is one of the best and successful at persuading us to buying different kind of items

But on the other hamd side most of the people think that advertisting of some thing is just a common that we no pay a longer attention to it most of the people advertise there any kind of thing by posters

they just make a poster of that thing which they are selling

but i think so that poster making is not just a single way to advertise any item .

In my opinion i think that now a days the best ways to advertise any thing is to make an digital advertisement because people are busy in there work or studies they do not focous on the poster on the roads and on any wall

but a digital advertisement of any thing is the best to make that thing valueable and famous

because now a days everyone is using there own moblie phone laptops

if the advertisement is degital such as in a ads or in a video must of the people attract with that thing

for example if a person is opening a restrurent and he make just poster of his restrurent many people ignore that thing but at that thing if he makes a video of his restrurent then he got more fame about his restrurent people attrach more with his or his work that way now a days there is a digital time people attrach

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You introduce both views: advertising can persuade people to buy, while its prevalence may cause people to ignore it. You also give a personal preference for digital advertising and support it with the restaurant example. However, the discussion is only partial. The first view is mostly repeated rather than explained, and the second is reduced to posters being ignored; there is little consideration of how repeated exposure might make advertising ineffective. Your opinion is present, but it shifts the focus toward which advertising format is best instead of clearly weighing the two views in the question. Develop each side with a reason and a specific example, then state directly which view you find more convincing and why.

Coherence and Cohesion: Band 4.5

There is a basic sequence from introducing the two views to giving your opinion and an example, so the reader can identify the main direction of the response. The restaurant example also relates to your point about digital promotion. However, the ideas are not clearly separated into paragraphs, and several sentences run together without reliable punctuation. Connectors such as “but,” “because,” and “for example” are repeated, while references such as “that thing” and “at that thing” make the links between ideas unclear. Organise the response into distinct paragraphs for the two views and your opinion, and use a wider range of accurate linking phrases and clear references.

Lexical Resource: Band 5.0

You use some relevant vocabulary for the topic, including “advertisement,” “poster,” “digital advertisement,” and “persuading,” and the reader can generally understand your intended meaning. However, the range is limited and several words or phrases are repeated, especially “now a days,” “any thing,” and “that thing.” There are also noticeable spelling and word-choice problems, such as “advertisting,” “focous,” “attrach,” and “fame,” which sometimes make the message harder to follow. Aim for more precise topic vocabulary and check spelling and collocations. For example, describe an advertisement as “effective” or “persuasive,” and explain that it can “attract customers” or “increase a business’s visibility.”

Grammatical Range and Accuracy: Band 5.0

You attempt to express reasons and examples using clauses with “because,” “if,” and “such as,” which shows some effort to go beyond short simple statements. However, the range of sentence structures remains limited, and complex sentences are often faulty or difficult to follow. For instance, “if the advertisement is degital such as in a ads or in a video must of the people attract with that thing” lacks a clear main clause and has problems with articles and sentence structure. Other examples include “people are busy in there work” and “he make just poster,” where possessive forms and subject–verb agreement are inaccurate. Use shorter, complete sentences first, then combine ideas carefully, checking articles, agreement, and punctuation.

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