Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-12

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Nowadays, people want to keep up with the trends and buy things through their advertisements. While, others are of the belief that advertising is so common that it does not have any influence on the people. I am of the opinion that the advertisement and marketing these days is so strong and powerful that one feels the need to buy things he did not even need. Social media influencers, dramas, and digital media is the main reason behind this success. Howerver, some may have a bad experience of buying things and then they decide to become rigid to this idea of paying attention these ads.

There is a structured approach for targeting the customers for buying specific things these days. Social media algorithms are trained for this. For example, they know what kind of things we like and then ultimately take us to those things which we might like to buy. If we see that product details, then more advertisements will start to appear in our feed. In addition, if social media influencers which we follow are marketing this particular product or thing we are forced to buy that product as now we have trust in that product.

Population not paying attention to these advertising may have their own personal reasons for this, but they must have trusted an advertisement once their life. The reason they no longer pay heed to these can be that there are too much ads of the same product. Like same products different brands or they may no longer find value in those products. Quality of things is also another issue. One can not know the quality of product through advertisements.

To conclude this, there may be people who like to buy new things and try them. In contrast, there may be someone who do not like to shop more and have a different experience. I am of the belief that people can be persuaded, their opinions about a certain thing can be changed through strong and effective marketing strategies.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You discuss both views and state a consistent opinion: advertising can persuade people, particularly through social media targeting and influencers. The explanation of algorithms and the example of seeing more adverts after viewing a product are relevant and help support your main position. You also give reasons why some people may ignore advertising, including repeated exposure and concerns about product quality. However, this opposing view is less fully developed, and the conclusion mostly restates the contrast rather than drawing together the discussion. To strengthen the response, explain more clearly how advertising’s prevalence can make people tune it out, and develop the consequences or examples for both sides with comparable detail.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, separate paragraphs for the two views, and a conclusion. Ideas generally progress from targeted advertising to reasons for ignoring adverts, and linking expressions such as “For example,” “In addition,” and “To conclude” help signal relationships. However, some connections are mechanical or unclear. The opening “While, others…” is not correctly joined to the preceding idea, and “Population not paying attention…” begins a paragraph without a clear link to the opposing view. The final paragraph repeats ideas rather than synthesising them. Use clearer topic sentences and refer explicitly to the contrast between persuasive targeting and advertising fatigue; this would make the progression smoother and cohesion less dependent on formulaic transitions.

Lexical Resource: Band 5.5

You use a relevant range of topic vocabulary, including “social media algorithms,” “targeting the customers,” “influencers,” and “marketing strategies.” These terms allow you to explain how advertising may affect purchasing decisions. There are also attempts at more precise expressions, such as “pay heed” and “find value.” However, several word choices and collocations are awkward or repetitive: “buy things through their advertisements,” “rigid to this idea,” and “strong and powerful” do not sound natural in context. Spelling errors such as “Howerver” also reduce accuracy. Aim for more idiomatic phrasing and avoid repeating broad words such as “things” and “product”; more specific terms like “goods,” “brands,” or “purchases” would improve precision.

Grammatical Range and Accuracy: Band 5.5

You attempt a mix of simple and complex sentences, including conditional and explanatory structures such as “If we see that product details, then more advertisements will start to appear in our feed.” Most of the meaning remains understandable, but some grammatical errors recur. For example, “While, others are of the belief” is an incomplete or incorrectly punctuated opening, and “Social media influencers, dramas, and digital media is” has a subject–verb agreement error. Other examples include “there are too much ads” and “someone who do not like,” where agreement and number need attention. Articles and sentence boundaries also need more consistent control. Review agreement with plural subjects and use complete, correctly punctuated sentences, while continuing to practise complex clauses.

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