Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-12

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

In this world every person has its own opinion. Some people say that advertising is extremely successful at persuading us to buy things. While other think that no one pays attention on advertising because it is very common nowadays. Advertising something is important because it creates awareness among people. in some cases the advertisement has shown some extrordinary results. Good advertising catch people attention and eventually they become successful to persuade people. Advertising is also important to convey the detail of anything to people. Especially, advertising on social media brings alot of attention. It can be the main source for the success of any kimd of success. Also advertising by famous people also brings a lot of traffic. The people who love them and watch them continously they trust them. And when these influencers promote something their audience trust them and go to buy or try that thing. This advertising method is being used by different brands that are famous worldwide. On the other hand some people think that advertising is so common that we no longer pay attention to it. They are also right at some extent. Bill boards in big cities are most common type of advertisement. And generally no one nowadays watch or care about them. Majority of the people just pass by them and do not even look at bill boards. And if some one watch or survey thhe product they still need a geruntee to buy that product. Overall both are right but the thing that matters the most is perspective and every person has its own perspective.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You discuss both views: advertising can persuade through social media and celebrity endorsements, while familiar billboards may be ignored. These examples are relevant, but the explanation is brief and often general—for instance, you say influencers’ audiences trust them without showing how this affects purchasing decisions beyond “go to buy or try.” Your own opinion is not clearly established: “Overall both are right” leaves the reader unsure which view you consider more convincing. The response also contains 234 words, below the required 250; the 29 words copied from the task prompt are not counted. Develop each side with a specific example and state your position clearly in the introduction and conclusion.

Coherence and Cohesion: Band 4.5

The response has a recognisable overall shape: it introduces the debate, gives reasons why advertising can work, then turns to the view that it is ignored and ends with a conclusion. However, progression within paragraphs is uneven, and several ideas are joined mechanically with “Also,” “And,” or repeated references to advertising. The opening “While other think…” is not connected smoothly to the preceding sentence, and the conclusion repeats that both sides are right without drawing the discussion together. Use separate, clearly focused paragraphs for the two views and your opinion, and connect each example to the point it supports. More precise referencing would also help readers follow phrases such as “that thing” and “they.”

Lexical Resource: Band 5.5

You use enough topic vocabulary to communicate the main ideas, including “advertisement,” “awareness,” “influencers,” “promote,” and “audience.” There are also attempts at more specific expressions such as “source for the success” and “brings a lot of traffic,” though some combinations are unnatural or imprecise. Repetition of “advertising,” “people,” and “a lot” limits the range, while spelling errors such as “extrordinary,” “kimd,” “continously,” and “geruntee” are noticeable. These issues do not prevent the reader from understanding the general argument, but more accurate collocations and a wider set of terms for consumers, brands, and promotional impact would make the discussion clearer and more effective.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple sentences and longer structures, including a conditional idea in “when these influencers promote something…” and a contrast introduced by “On the other hand.” However, the range is limited, and errors occur frequently enough to make some sentences awkward. Examples include “every person has its own opinion,” “other think,” “no one pays attention on advertising,” and “the audience trust them.” Sentence boundaries and capitalization are also inconsistent: “in some cases” begins with a lowercase letter, and several sentences start with “And.” Practise subject–verb agreement, pronouns, articles, and prepositions, then check each sentence for a complete, correctly punctuated structure.

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