Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-12

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Nowadays, many things are available in the world. Due to modernization, different features and discover are upgraded. It is argued that advertisement is the promoting of buying and selling things. There are four steps of advertisement. Quality, Quantity, Promotion and Price are the factors for buying and selling things.

To begin with , advertising is the process of willing to buy good things by the people or customers. It shows the brand name, its qualities and quanties & its price respectively. In context of some people choice, advertise make easier to buy product and information about goods. For instance, CG company. They provide different products and advertise about noodles i.e Wai- Wai. Some people says that they can watch the brand promotion from TV channels, youtube and other social medias. Therefore, It helps people more easier to buy things.

Looking towards other perspective, advertising is not much essential to buy products . They can easily go to market area. They do not need about such qualities and quantities. Because they only thinks, advertising is just name or method. These people mostly belongs from route area due to which they don not interest in marketing.

However, I strongly believe that advertising is most essential in buying and selling process. without promotion nothings are sell because people are unknown about such goods and items. In todays generation, all things are promote and influence or trend in all over country like guccie bags. This bag is widely prefered by many people. There are goods point and default also but it most be consistent . so , it is good thing in company .

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both views and state your own position clearly in the final paragraph: you believe advertising is essential because people otherwise may not know about products. The example of Wai-Wai noodles also relates to how promotion informs customers. However, the discussion is only partially developed. The first view is described mainly as advertising showing a brand, quality and price, rather than explaining how it persuades people to buy. The opposing view is presented as people going to markets and not needing product information, but this reasoning is unclear and not supported with a specific example. Develop each view with a clear explanation and relevant evidence, and make your opinion more precise—for example, whether advertising is persuasive despite people’s exposure to it.

Coherence and Cohesion: Band 5.0

The response has a recognisable structure, with an introduction, separate paragraphs for the two views, and a concluding opinion. Signposts such as “To begin with,” “Looking towards other perspective,” and “However” help indicate the intended direction. However, the overall progression is not consistently clear: the opening list of “Quality, Quantity, Promotion and Price” is not connected to the discussion, and several sentences within paragraphs do not build on one another. References such as “These people” and “This bag” are not always clearly linked to the point being made. Some linking is also mechanical or inaccurate. Organise each body paragraph around one main claim, then explain and illustrate it, using clear references and transitions.

Lexical Resource: Band 4.5

You use some topic-related vocabulary, including “advertising,” “brand name,” “promotion,” “qualities,” and “price,” so the reader can identify the subject. However, the range is limited and several word choices or forms make meaning unclear, such as “different features and discover are upgraded,” “advertise make easier,” and “goods point and default.” Spelling and word-form errors, including “quanties,” “prefered,” and “nothings,” also reduce accuracy. Some expressions are repeated, particularly “things” and “goods.” Build a more precise range for discussing consumer behaviour and advertising, and check collocations and word forms. For example, use “product features,” “advertising makes it easier,” and “advantages and disadvantages” in the relevant contexts.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more complex sentence forms, including a reason clause in “without promotion nothings are sell because people are unknown about such goods.” However, many sentences contain errors in agreement, verb forms, articles, and sentence construction, which sometimes make the intended meaning difficult to follow. Examples include “Some people says,” “They only thinks,” and “This bag is widely prefered by many people”; the final sentence, “There are goods point and default also but it most be consistent,” is especially unclear grammatically. Punctuation and capitalisation are also inconsistent, as in “without” after a full stop and “so” at the start of a sentence. Practise accurate subject–verb agreement and complete sentence patterns before adding more complex clauses.

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