Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Several indivisuals argue that advertising is extremely crusial for convencing us to buy items. While other believes that advertising is too repeatetive nowadays and we dont pay any attention to it. In this essay i will discuss both views and also give my openion that why advertising is extremly successful to persuading us to buy products.

Critics argue that nowadays advertisment are too common that people no longer care about it, because it have several reasons firstly, people are using social media plateforms and watching short videos as a result they become less patient and alot of people skip every single advertisment video. As regarding to my experience i also skip ads and don not give attention when i watch promotion videos.Secondly, there are alot of advertisments banners in streets specially in pakistan so a reason is that people can,t concentrate on single advertisment, for example in every street and roads in mardan kpk there are alot of banners posters and billboards of advertisment of different local companies it is very hard to focous.

However, I believe that advertising is very successfull at convencing us to buy products, because advertising gives all kind of information about a specific product or service. For instance advertising give information about features and price of a specefic product and also sometimes gives offers and discount on it which persuade the costumer to buy the product.

Consequently, it is true that some people may ignore advetising because nowadays it is too common, yet it gives a lot of information about a specific product and it convence the costumer to purchase it.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and give a clear opinion: you explain that people may skip online ads or overlook crowded billboards, while arguing that product information, prices and discounts can persuade buyers. The examples about social media and Mardan make the discussion relevant. This fits the task because both sides are covered, but they are not developed equally: the view that advertising still works receives only one main reason, and the explanation of how information leads to a purchase could be extended. Your opening also says you will explain why advertising is successful, which makes your position sound more one-sided than the task requires. Develop each view with a fuller explanation and keep your opinion consistent from introduction to conclusion.

Coherence and Cohesion: Band 6.0

The response has a recognisable structure: an introduction, a paragraph for each view, and a concluding summary. Linking expressions such as “However” and “Consequently” help signal the shift between ideas, and the examples generally follow the points they support. However, some connections are mechanical or unclear. For example, “because it have several reasons firstly” does not clearly introduce the reasons, and the long sentence about social media combines several ideas without clear boundaries. The conclusion repeats the main points rather than drawing them together. Use clearer topic sentences, divide long sentences where needed, and make references such as “it” unambiguous to improve progression.

Lexical Resource: Band 5.5

You use relevant vocabulary for the topic, including “social media platforms,” “billboards,” “features,” “price,” and “discount,” so the main ideas are understandable. There are also attempts at more specific language, such as “persuade” and “concentrate.” However, spelling errors are frequent, including “indivisuals,” “crusial,” “convencing,” and “advertisment,” and some word choices or combinations are unnatural, such as “advertising banners in streets” and “all kind of information.” These errors make the writing less precise and sometimes slow the reader. Build accuracy by checking spelling and learning common collocations, for example “advertising campaigns,” “a wide range of information,” and “influence consumers’ purchasing decisions.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including a contrast with “While” and a reason clause beginning “because.” This shows some range, and the overall meaning can usually be followed. However, complex sentences are often not controlled successfully: “While other believes…” is a fragment, and “people are using social media… as a result they become less patient” needs clearer sentence boundaries. There are also errors in agreement and verb forms, such as “advertisement are” and “advertising give,” as well as missing or incorrect articles and punctuation. Practise building complete sentences with one main clause and a correctly attached supporting clause, then check subject–verb agreement and sentence boundaries.

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