Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

In this essay we will discuss nowadays, advertising play an cruical role in our daily lives. Some people believe that advertisment encourage persons to purchase new products, while others think that advertaisment are become so common that people no more pay attention to it. From my perspective, advertising is an effective way to attract customers.

To initiate with, advertisment is very important to persuading people's to buy different products. Companies use attractive pictures, videos, and special offers to encourage coustomers to purchase their products. For instance, when people see advertisments for new mobile phones or clothes, they may become interested to buy them. Moreover, advertisments provide useful information about products, prices, and features.

On the other hand, some individuals argue that advertising has so common in modern society. Many people see advertisment on television, social media, and websites every day. As a result, repeated advertisment can make people feel boring. As a result, many individuals ignoring them. A prime example is, when viewers watch the same advertisment many times, they may lose interest in that product.

According to me, although some people ignore advertisment, they still have a long influence on customers. Social media advertisment are more effective because they indroduce new products and attract young people's.

In conclusion, I firmly believe that advertisment still have an effective marketing tool because it infulances persons choices and aid businesses attract customers, so, both view have valid points.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views and give a clear opinion that advertising remains effective, particularly in the introduction and conclusion. Relevant support includes companies using images and offers, and the example of repeated adverts causing viewers to lose interest. However, the discussion is brief and several points are asserted rather than explained: for example, the claim that social-media advertising is more effective is not supported with a reason or example. The conclusion also repeats your position without fully weighing the two views. The response is 14 words below the required minimum, which limits the space available to develop your ideas. To strengthen the response, explain how advertising can influence purchasing despite people’s exposure to it, and develop the opposing view with a specific example.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure: an introduction, separate paragraphs for the two views, your opinion, and a conclusion. This makes the main direction understandable. However, progression within paragraphs is sometimes weak, and linking phrases are repetitive or awkward. “As a result” is used twice in close succession, while “To initiate with” and “According to me” sound formulaic rather than helping ideas connect. The separate opinion paragraph is very short and could be integrated into a fuller discussion. Some references are also unclear, such as “they still have a long influence,” where the intended meaning is difficult to follow. Use fewer, more natural transitions and connect each example directly to the point it supports.

Lexical Resource: Band 5.0

You use a basic range of topic vocabulary, including “attractive pictures,” “special offers,” “purchase,” and “features,” so the reader can generally understand the subject. However, vocabulary is repetitive, especially the repeated use of “advertisment/advertisments,” and several spelling and word-choice errors make the writing less clear. Examples include “coustomers,” “indroduce,” and “infulances.” Some combinations are also unnatural, such as “feel boring” and “have a long influence.” These errors show that word choice and spelling are not yet controlled consistently. Build a wider set of accurate expressions for discussing advertising and consumer behaviour, and check spelling and collocations carefully before submitting.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a contrast introduced by “although” and a reason-result structure with “As a result.” However, the range is limited, and errors occur frequently across the response, sometimes making relationships between ideas difficult to follow. For example, “advertising play” has a subject–verb agreement error, “advertisment are become” has an incorrect verb form, and “many individuals ignoring them” is missing a finite verb. There are also problems with articles, plurals, and sentence construction, as in “advertising still have an effective marketing tool.” Practise building accurate sentences with a clear subject and verb, then check agreement, verb forms, and punctuation.

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