Band 4.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-11-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.0)

Some people argue that advertising of different products are important to buy new things which are useful for us. While other people think that advertising is not much important and people are not considering advertising while shopping.

It is believe that advertising of products are useful for some people during shopping. Many companies promote advertisment of their products which increase profit. Moreover, brands enable advertising on social media apps including facebook, instagram, and on many apps. Furthermore, people

AI examiner evaluation

Task Achievement / Task Response: Band 3.0

The opening identifies both views: advertising can encourage purchases, while some people may ignore it because it is common. However, the response does not develop either side sufficiently or give a clear personal opinion, which is required by the question. The claim that advertising helps companies increase profit is relevant, but it explains the benefit to businesses rather than showing how it persuades consumers. The examples of social-media platforms are also left unfinished, so their relevance is unclear. The response is substantially below the required length, leaving the discussion incomplete. To improve, state your own view explicitly and develop both perspectives with explanations and specific examples.

Coherence and Cohesion: Band 3.5

There is a basic attempt to organise the response: the first paragraph introduces the two views, and the next begins to explain why advertising may be useful. Linking expressions such as “Moreover” and “Furthermore” show an effort to connect ideas. However, the progression is difficult to follow because the second paragraph stops mid-sentence at “Furthermore, people,” and there is no developed paragraph presenting the opposing view or a conclusion. The repeated use of “advertising” and the lack of clear links between the company-profit point and consumer decisions also weaken cohesion. Complete each paragraph around one main idea, use clear references, and ensure the essay has a beginning, developed discussion, and conclusion.

Lexical Resource: Band 4.5

The response uses a small range of topic-related vocabulary, including “products,” “brands,” “promote,” “profit,” and “social media apps,” so the general subject is understandable. There are also attempts to express the task’s key ideas, such as advertising being “useful” and people not “considering” it while shopping. However, wording is repetitive and some choices are imprecise or unnatural, including “advertising of different products are important to buy new things” and “enable advertising.” The spelling “advertisment” and lowercase platform names also reduce accuracy. Build a more precise range for persuasion and consumer attention, and check collocations and spelling when revising.

Grammatical Range and Accuracy: Band 4.5

The response attempts a complex contrast in the opening with “While other people think…,” and it includes some simple statements that remain understandable. However, grammatical control is inconsistent. For example, “advertising of different products are” has a subject–verb agreement problem, while “It is believe” uses an incorrect verb form. “Many companies promote advertisment of their products which increase profit” also has unclear clause structure and agreement, making the relationship between the products and profit difficult to interpret. The final sentence fragment, “Furthermore, people,” is incomplete. Practise accurate agreement, passive forms, and complete sentence construction; then proofread each sentence to ensure that clauses have a clear subject and verb.

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