Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

People have different views whether some say that advertisement is quite effective to purchase things while other think that advertising is quite typical that they have no interest in it. But from my point of view, advertisement are more productive.

Now a days, there are alot advertisement roaming on the social media to attract people's attention. That is due to the graphics, colours and the content. When people find out something they need, they just buy the things by seeing the advertisement that also make their life more convinent. For instance, A person needs a pair of shoes, He or she suddenly saw the add and open the link of that advertisement and check it all, and buy the suitable one which can be deliver in a few week days.

On the other side, People skip the aadvertisement because, that is not significant for them. That is most common in students or kids in these days. Such as, a student is watching their lecture details on the youtube channel and suddenly the advertisement appear on the screen, that is unusual and also irritate it, so they just have to skip as soon as possible to continue their lecture. Same as goes with the kids when they are watching kids channel videos like rhymes, anime series they instantly skip that because they have no interest in it.

As far as from my side, I find it the advertisement has a great impact on the psycology because the way they explain the content in a attractive way that grabs the attention i cannot stop by checking it all the link.

In conclusion, it all depend on the person choice wehter they like it or not. Some continue to buy things after watching the adds and some might be skip because it is waste of time.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and state your position in the introduction: “advertisement are more productive.” The body paragraphs also give relevant examples, including targeted shoe advertising and students skipping interruptions during online lectures. This covers the task, but the two sides are not developed equally: the case for advertising’s persuasive power is explained more fully, while the opposing view relies mainly on people finding ads irrelevant or irritating. Your own opinion is also less clearly reasoned in the later paragraph, where the claim about advertising’s psychological impact is difficult to follow. To strengthen the response, explain more precisely how advertising changes purchasing decisions, acknowledge when repeated exposure makes people ignore it, and connect your conclusion clearly to the position you take.

Coherence and Cohesion: Band 6.0

The response has a clear overall structure: an introduction, one paragraph for each view, a paragraph expressing your opinion, and a conclusion. This makes the main stages easy to identify. You also use signposts such as “On the other side” and “In conclusion.” However, some links are mechanical or unclear, and the progression within paragraphs can be difficult to follow. For example, “As far as from my side” does not introduce the opinion naturally, while “Same as goes with the kids” makes the relationship between examples awkward. The conclusion repeats the two positions but does not clearly restate why you favour one. Use simpler, accurate transitions and make each paragraph develop one central point in a more deliberate sequence.

Lexical Resource: Band 5.0

You use vocabulary relevant to advertising and its effects, including “attract people’s attention,” “significant,” and “impact.” These choices help communicate the topic, but the range is limited and several word-choice, collocation, and spelling problems make the expression imprecise. For instance, “advertisement are more productive” does not naturally express that ads are persuasive, and “roaming on the social media” is an unsuitable collocation. There are also noticeable spelling errors such as “convinent,” “aadvertisement,” and “psycology.” Build a more precise set of topic phrases and check spelling carefully. Prefer natural combinations such as “advertisements appear on social media” and “influence consumers’ purchasing decisions.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and more extended sentence forms, including a conditional example beginning “When people find out something they need” and a reason clause introduced by “because.” The main ideas are generally recoverable, but errors in agreement, articles, verb forms, and sentence construction occur across the response. Examples include “advertisement are,” “other think,” and “the advertisement appear”; the sentence about a person seeing an ad also shifts awkwardly between “A person,” “He or she,” and past-tense verbs. Some punctuation and capitalisation choices further interrupt the flow. Practise checking subject–verb agreement and keeping tense and pronouns consistent within examples. Shorter, well-controlled sentences will help you express the same ideas more accurately while you develop complex structures.

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