Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising has become a important part of decision before buying any product and many people first prefer to see the advertisement in order to see how the product actually looks and what all it offers. Some people argue that advertising is extremely successful at encouraging us to buy things, while others oppose that advertising if no longer important and people dont pay much attention to it. In my opinion, advertisement is important as it influences our decision to buy the product, but sometimes it can be boring and not relevant.

On the one hand, advertisement is extremently successful because it triggers a person's emotion. This is because people often excited by seeing any advertisement that gives them nostalgia, happiness or any sort of memories. This could result in individuals buying that product whether they need or not and just to keep it as a memory. Parle-G biscuit, for instance, whenever people see the advertisement, it instantly reminds them of their childhood and they end up buying that biscuit whether they like it or not.

On the other hand, critics argue that contantly showing an advertisement makes people feel bored and they dont pay much attention to it. This is due to technological advancements, as people today are more interested in seeing appealing advertisements on the online market place with some offering different features that people does not see in their daily lives. Consequently, the demand for the product will be very little in the market, if a large number of people ignore the advertisements.

In conclusion, advertisements can be both helpful and boring for the people. A balanced approach works best by making appealing advertisements and providing a strong message through the advertisement.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and state a clear opinion: advertising can influence purchasing decisions, although it may also be boring or irrelevant. The two body paragraphs present relevant explanations, and the Parle-G example gives the first view a concrete illustration. However, the second view is less fully explained: the point about online advertisements offering appealing features does not clearly show why people ignore advertising generally, and the claim that demand will be low is asserted rather than supported. Your conclusion restates a balanced position but does not add much development. To strengthen the response, explain more precisely how advertising saturation reduces attention and extend the supporting examples for both sides.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, one paragraph for each view, and a conclusion. The contrast between the body paragraphs is easy to follow, and signposts such as “On the one hand,” “On the other hand,” and “In conclusion” make the organisation explicit. This meets the lower-band expectations securely, with some evidence of the more flexible progression expected at the next level. However, connections within paragraphs can be mechanical, particularly the repeated “This is because” and “This is due to” explanations. The link between online advertising and people ignoring advertisements is also not fully clear. Use more precise referencing and vary transitions so that relationships between claims and examples are explicit rather than relying mainly on formulaic signposting.

Lexical Resource: Band 6.0

You use an adequate range of topic vocabulary, including “triggers a person’s emotion,” “nostalgia,” “technological advancements,” and “appealing advertisements.” These choices help communicate the main ideas, and the meaning is generally clear. There are also attempts at more specific phrasing, such as “strong message” and “online market place,” though some combinations are imprecise or unnatural. Spelling and word-choice slips—including “extremently,” “contantly,” and “oppose that”—reduce accuracy, while repeated use of “advertisement” and “people” limits flexibility. Aim to use more natural collocations and check spelling carefully. For example, “oppose that” could be replaced with “argue that,” and “people does not see” with a more suitable expression such as “consumers do not encounter.”

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including clauses introduced by “because,” “as,” and “whether,” and the overall meaning remains understandable. However, some grammatical errors occur across the response. Examples include the article and noun phrase in “a important part of decision,” the missing verb in “people often excited,” and agreement in “features that people does not see.” The sentence beginning “Parle-G biscuit, for instance, whenever people see…” is also not formed as a complete, well-controlled sentence. These errors show that complex structures are being attempted but are not consistently accurate. Review articles, subject–verb agreement, and sentence boundaries, then proofread each sentence to ensure it has a clear subject and finite verb.

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