Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Some individuals indicate that we are always persuaded by advertising to purchase things, while other people think that it is no longer working to pay attention to it since it is well-known in the recent time. while it is true that advertising is extremely succesful at persuading people to buy products, I believe that advertising, now common for everyone that no longer anyone pay attention to it as before, is the more perspective for some reason.

On the one hand, some people believe that advertising is successful to influence us to spend money on such products that shown in the Ad. Because it shows several good side of the products and encourage people to buy without thinking much about it. As a result, advertiser gets several benefits through this ad and make profits. For example, in the recent world, numerous companies pay a huge amount of money to run on ad on website or application such as Facebook, Youtube, so Advertising is common in everywhere.

On the other hand, other people, however, believe that nowadays people do not persuaded to advertising as it so common for nowadays.iIt is true that right now adveritising does not work to a educated people. For example, people often get scam by online products that they see on the tv or mobile phone and that why everyone knows that a products does not need any promote to enrich its sell rates.

in my opinion, i would say although advertising is now extremely successful to persuade us , it is a common method to influence a person or people, it becomes ig

In conclusion, although each view point has it own merits, I am of the opinion that advertising is not workable as before, because people are extremely concern about the fake advertising.

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both views: the first body paragraph says advertising can encourage purchases by highlighting products’ advantages, while the second argues that people have become less responsive because advertising is widespread and may be misleading. Your conclusion also gives a view that advertising is less effective than before. However, the position is not consistently clear: the introduction says both that advertising is successful and that people no longer pay attention, and the opinion paragraph ends unfinished (“it becomes ig”). The examples about online adverts and scams are relevant but are not explained enough to show how they support the claims. Develop each view with a specific, clear reason and example, then state one consistent opinion throughout.

Coherence and Cohesion: Band 5.0

The response has an identifiable introduction, two body paragraphs, and a conclusion, and “On the one hand” and “On the other hand” help signal the two perspectives. However, progression within paragraphs is often unclear, and some links are mechanical or confusing. For example, “Because it shows several good side…” is a fragment, while “As a result” does not clearly connect the advertising example to the claim about profits. The second body paragraph repeats the idea that advertising is common without developing it, and the opinion paragraph is incomplete and interrupts the overall argument. Use one main point per paragraph, connect each example explicitly to that point, and make the final opinion paragraph complete or integrate it into the conclusion.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “persuading,” “products,” “advertiser,” “profits,” and “fake advertising,” so the reader can identify the subject of the essay. However, the range is limited and several word choices or collocations are inaccurate, sometimes making the intended meaning difficult to follow. Examples include “successful to influence,” “good side of the products,” “run on ad,” and “not workable as before.” Spelling and word-form errors such as “succesful,” “adveritising,” and “concern” also reduce accuracy. Build a more precise set of phrases for discussing consumer behaviour and advertising, and check spelling and collocations when editing.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex forms, including a contrast clause beginning “while it is true that” and a reason clause with “since.” However, complex sentences are often faulty, and frequent errors can make the argument difficult to follow. For instance, “people do not persuaded” needs a passive verb form, and “a products does not need” has problems with article, number, and agreement. The fragment “Because it shows…” is not a complete sentence, and the opinion paragraph ends with an incomplete clause. Capitalisation and punctuation are also inconsistent, especially at sentence beginnings. Practise accurate subject–verb agreement, articles, verb forms, and complete sentence boundaries before adding more complex structures.

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