Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

There has been an ongoing debate about whether advertisement is indirectly attracting buyers to buy goods or it is becoming ordinary that people are not even paying attention to it. Some individuals believe that advertisement compaigns are succeeding in their mission to sell their product by seeking attention of buyers, whereas others argue that ads are increasingly common to pay attention to it. This essay will discuss both prespectives before presenting my own opinion.

On the one hand, proponents of buying things by getting attracted by the advertisement is because trends are usually made in a certain way that it always impacts mind to take that product even if it is not needed. In addition to it, although a significant number of individuals have an idea that ads are planned to get attention, buying it only to be in a trend. For example, brands are investing in marketing ads; public are getting played by knowing the fact that behind each ad there is a strategy which will change the mindset to get the product without need. Therefore, it is often claimed that brands are brainwashing their audience indirectly by the help of advertisement either by banner, pamphlets or on online platforms.

On the other hand, critics contend that, in contemporary society; advertising anything have become useless because audience are aware of marketing and it is getting ordinary among people to see an ad. Moreover, people are becoming smarter they know that they get a lose of money, if they will buy a thing which is not in need. For instance, ads are created to influence audience, however it is made in a huge numbers that no one is showing interest in it.

From my prespective, buyers are influencing by the advertisements becuase of the strategies which are being used.

In conclusion, while both views have their own merits, I believe that for brands ads are practically beneficial in long r

AI examiner evaluation

Task Achievement / Task Response: Band 5.0

You address both views and state your position: the first body paragraph argues that advertising can shape trends and encourage unnecessary purchases, while the second says its prevalence makes people less responsive. However, the discussion is only partly developed. The first view has a relevant example about brands investing in marketing, but the explanation is repetitive and does not show clearly how a particular advertising strategy changes buying behaviour. The opposing view is less supported: the claim that people recognise advertising and avoid unnecessary spending is asserted, while the example mainly repeats that ads are numerous. Your opinion is also brief, and the conclusion ends mid-sentence, so your final judgement is not fully communicated. Develop each side with a clearer explanation and complete the conclusion.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, two contrasting body paragraphs, a statement of opinion and a conclusion. Signposts such as “On the one hand,” “On the other hand,” and “In conclusion” help readers identify the stages of the discussion. However, progression within paragraphs is sometimes difficult to follow: several sentences in the first body paragraph repeat the idea that advertising influences buyers without building a distinct line of reasoning. Some links are also awkward or unclear, as in “In addition to it,” and the conclusion is cut off, leaving the essay without a complete ending. Organise each body paragraph around one main claim, then explain and illustrate it in a clear sequence; use referencing and transitions more precisely.

Lexical Resource: Band 5.5

You use relevant topic vocabulary, including “marketing,” “audience,” “trends,” “mindset,” and “influence,” and you attempt more formal expressions such as “proponents” and “contemporary society.” However, word choice and collocation are often inaccurate or repetitive, which sometimes makes the meaning less clear. For example, “advertisement is indirectly attracting buyers to buy goods” is awkward, and “a lose of money” does not express the intended idea naturally. There are also spelling errors, including “compaigns,” “prespectives,” “becuase,” and “prespective.” Build a more reliable range of advertising-related collocations and check spelling carefully. Prefer precise expressions such as “persuade consumers to purchase products” and avoid repeating “buy” and “advertisement.”

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including clauses introduced by “although,” “because,” and “while,” so there is some variety. However, complex structures are often faulty, and errors occur frequently enough to make parts of the argument difficult to read. Examples include “advertising anything have become useless,” where the subject and verb do not agree, and “people are becoming smarter they know,” which joins clauses without suitable punctuation or a conjunction. In “if they will buy a thing,” the conditional form is also inaccurate. Articles, plurals and sentence boundaries need attention. Practise building accurate sentences with one main clause and a clearly connected supporting clause, then check agreement and verb forms before adding complexity.

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