Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

In today's rapidly evolving world, marketing plays crucial role for all the companies. Some individuals belive that consumers are purchasing goods and services because of good advertisement, while others belive that marketing have no loger effect on consumers. This essay will discuss both perspective. I, however, side with the first perspective.

On the one hand, proponants are in favour of marketing because companies are creating out of the box advertisement which attracts lot of viewers and sometime it even gets viral on various social media platform. Hence, people get curious about trying that product and ends up buying it. A person. for instance, has purchased a video game even it was not necessary, by watching the trailer. As a result, individuals spend more money which increases the sale, help company to grow.

On the other hand, opponents belive that marketing has no effect on consumer behaviour due to generic and similar content. There are few companies who follows old methods of marketing, ends up creating boring and outdated content. A person, to illustrate, always ignore advertisements because he gets bored of its content. Therefore, individuals with keen taste of content generally ignore it.

However, nowadays companies are doing more research on consumer behaviour to create attrative content of advertisement which will boost their sales along with the brand awareness. They publish it on television, social media and numerous other platforms to reach maximum number of viewers. Marketing is the only way to spread information about goods and services which company is selling.

In conclusion, Although there are few individuals with keen taste of contect ignores advertisement, majority of people tend to purchase goods and services from its marketing post, banner and images.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and state your position clearly in the introduction: you support the idea that advertising persuades consumers. The examples of a viral advertisement and someone buying a video game after seeing its trailer are relevant, and the opposing view is also represented through repetitive, boring advertisements. However, the two sides are not developed equally: the first view receives a clearer cause-and-effect explanation, while the opposing view is mostly asserted through a general example. Your later claim that marketing is “the only way” to spread information is too absolute and is not supported. To strengthen the response, explain more precisely how advertising influences decisions and acknowledge when its effects may be limited.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure, with an introduction, separate paragraphs for the two views, your own position, and a conclusion. Linking phrases such as “On the one hand,” “On the other hand,” and “In conclusion” make the progression easy to follow. This already provides a coherent arrangement, but some connections are mechanical or unclear. For example, “However” introduces a paragraph that largely repeats your support for advertising rather than clearly contrasting or extending the previous point. The examples beginning “A person” also feel detached from the general claims around them. Use more precise referencing and make each paragraph’s main point lead naturally into its explanation and example; this would make cohesion more flexible and less formulaic.

Lexical Resource: Band 6.0

You use an adequate range of topic vocabulary, including “consumer behaviour,” “brand awareness,” “viral,” and “outdated content,” which helps communicate the main ideas. There are also attempts at less common expressions, such as “out of the box,” though this is informal and would be better expressed as “innovative” or “original” in an academic essay. Some word-choice and spelling errors reduce precision, including “proponants,” “attrative,” and “contect.” Phrases such as “marketing post, banner and images” are also unclear, and “keen taste of content” is not a natural collocation. Aim for accurate, conventional academic phrasing and check spelling and collocations carefully; this will make your vocabulary more precise without requiring unnecessarily complex words.

Grammatical Range and Accuracy: Band 5.5

You attempt both simple and complex sentence forms, including clauses introduced by “because,” “which,” and “although,” and the main meaning is generally clear. Some grammatical errors remain, particularly with articles, agreement, and verb forms. For example, “marketing plays crucial role” needs an article, while “marketing have no longer effect” has problems with agreement and sentence construction. In “companies who follows,” the verb does not agree with its subject, and “individuals … ignores” has the same issue. Punctuation also affects clarity in “A person. for instance,” where the sentence is incorrectly divided. Review subject–verb agreement, articles, and sentence boundaries, then proofread complex sentences to ensure their clauses are complete and correctly connected.

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