Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

While most people think that from advertising people are persuading to buy things, others think that if we are not paying much attention to advertisements, it is no longer attract people to buy things. This essay will discuss both these views and will give my opinion as well.

On the one hand, these days there are more creative advertisements. We can see them not only on the television, but also through social media platforms. Most people attract to the things via these advertisements. Many of them focus on the solutions for the general problems. They advertise how to ease our lives by using their products. So, the people tend to buy those products automatically. Consequntly, advertising companies compare their products with the others. It makes people think twise about those attractive products. Advertising companies use numerous methods to attract people. They use more eye catching color combinations, hire more popular actors and actresses within the time period, and also they use a more talkable topic. It courses for gain more and more attention from the people.

On the other hand, the advertisements may become popular only if we pay attention for it. If not, it will not go rapidly through people's mind. If we can just ignore commercials and scroll it down without watching it may not be popular and the impact for the society will become redused. It helps to make people away from unhealthy foods and many other unhealthy things. Nowadays, there are numerous advertisements can be seen while watching a cartoon or a movie through youtube and face book. Most people tend to skip those advertisements. It make peopl's life easy.

In conclusion, there are many peoples think that advertisements influense us to buy things. Consequantly, others think that if we can away from paying attention to the advertisements, advertisements become more common. In my opinion, I think advertising companies attract people by their creative advertisements to increase buying things.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

The response discusses both views and gives a clear preference in the conclusion: advertising can attract buyers through creative campaigns. The first body paragraph offers relevant examples, including social media, problem-solving claims and the use of actors, while the second explains that people may skip adverts and avoid some unhealthy products. However, the discussion is only partly developed. The claim that people “tend to buy those products automatically” is asserted rather than explained, and the opposing view is framed mainly as a benefit of ignoring adverts rather than examining whether advertising has become so common that people no longer notice it. Develop each side with a clearer explanation and a specific example, and state your position more directly in the introduction.

Coherence and Cohesion: Band 5.5

The essay has a recognisable structure: an introduction, two body paragraphs signalled by “On the one hand” and “On the other hand,” and a conclusion. This helps readers identify the two perspectives. However, progression within paragraphs is sometimes unclear, and linking expressions can feel mechanical or imprecise. For example, “Consequently” does not clearly connect the comparison of products to the preceding point, while “It helps to make people away from unhealthy foods” is difficult to follow as a result of the previous sentence. The conclusion also repeats the two views without clearly summarising how they relate to your opinion. Use clearer cause-and-effect links, make pronoun references explicit, and organise each paragraph around one main claim followed by explanation and an example.

Lexical Resource: Band 5.0

You use some relevant topic vocabulary, including “advertisements,” “social media platforms,” “commercials,” and “eye catching color combinations,” and you attempt less common expressions such as “solutions for the general problems.” However, the range is limited and several word-choice, collocation and spelling errors make parts of the argument difficult to understand. Examples include “more talkable topic,” “the impact for the society,” and “advertisements become more common” where the intended meaning is unclear. Spelling errors such as “Consequntly,” “twise,” and “redused” also reduce accuracy. Build a bank of natural advertising collocations, such as “capture consumers’ attention” and “influence purchasing decisions,” and check spelling and word forms carefully.

Grammatical Range and Accuracy: Band 5.0

The response attempts both simple and complex sentence forms, including a conditional structure in “If we can just ignore commercials and scroll it down…” and a relative clause in “Many of them focus on the solutions…” However, complex sentences are often faulty, and errors in agreement, verb forms, articles and sentence construction occur frequently enough to make some ideas hard to follow. For example, “Most people attract to the things” needs a passive or reflexive construction, and “It make peopl's life easy” has agreement and number problems. The opening sentence also has an unclear grammatical structure. Practise building accurate subject–verb patterns and conditional sentences, then proofread each sentence for agreement, articles and complete clauses. Aim for a wider range only after these basic patterns are reliable.

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