Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-11-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

In recent years, influence of an advertisment on the community became a topic of the debate. Despite of people avoidance towards an advertisement, I still chose a side where advertisment can play a major role in gaining the benefits from the widely available poducts. The forthcoming paragraphs will put forth both sides of the argument comprehensibly with relevant examples.

Commencing with the first point, advertisement always had an influence on the people regarding the products that they wanted to buy. Businessman and advertisment agency both work increadibly well together to show beneficial features of the product in an extraordinary way by comparing it with the items that were already available in the market which motivates the people to buy such products. For instance, there are varieties of the cooking oils available in the market regardless people are intrigued to buy the olive oil after watching its small advertisment on the television describing its health-related benefits.

Contrary to the above justification, nowadays, people are becoming smart which results in providing no attention towards an advertisment. Due to increase in the intellectual level of humans no one can fool them to buy an uneccesary product. Advertisment of the same product is available in the newspaper as well as on the radio, which forces an individual to ignore this frequent cycle. Even listening or watching the same thing over and over makes them to loose their interest in buying such products.

In conclusion, although communities are ignoring the advertisment due to its repetitive nature and their smartness or intelligence, I still inclined towards the significance of it which can provide the knowledge regarding the trends in the market.

AI examiner evaluation

Task Achievement / Task Response: Band 6.0

You address both views and state your position: you acknowledge that repeated advertising can be ignored, but argue that it still informs consumers about products and market trends. The olive-oil example gives relevant support to the persuasive side. However, the two arguments are not developed equally. The first explains how businesses highlight product benefits, while the opposing view relies mainly on the general claim that people are smarter and ignore repetition. Explain more precisely when advertising loses its effect, or give a concrete example of this. Your conclusion restates your preference but does not fully clarify why advertising’s informational value outweighs its reduced impact. More balanced explanation and support would make the response more complete.

Coherence and Cohesion: Band 6.5

The response has a clear overall structure: an introduction, one paragraph for each view, and a conclusion. The reader can follow the progression from advertising’s persuasive influence to the possibility that audiences tune it out. Phrases such as “Contrary to the above justification” signal the change in viewpoint, and “In conclusion” marks the ending. This logical organisation is a strength. However, some linking language feels formulaic or imprecise, particularly “The forthcoming paragraphs will put forth both sides” and “Commencing with the first point.” Within paragraphs, ideas sometimes run together, especially in the long sentence about businesses and agencies. Use simpler, more direct transitions and make the relationship between each claim and its example clearer to strengthen the flow.

Lexical Resource: Band 5.5

You attempt a range of topic-related vocabulary, including “influence,” “beneficial features,” “intellectual level,” and “repetitive nature.” These choices show an effort to discuss the issue beyond basic terms. However, inaccurate spelling and word choice are noticeable, as in “advertisment,” “poducts,” “increadibly,” and “uneccesary.” Some phrases are also unnatural or imprecise: “providing no attention towards an advertisement” and “gaining the benefits from the widely available products” do not express the intended ideas idiomatically. Repetition of “advertisement” also limits flexibility. Aim for accurate collocations such as “pay attention to advertising” and “influence purchasing decisions,” and proofread spelling carefully. This would make your meaning more precise and easier to read.

Grammatical Range and Accuracy: Band 5.5

You use both simple and more complex sentence forms, including a contrast clause beginning “Despite…” and a relative clause in “products that they wanted to buy.” The main ideas remain understandable, but some grammatical errors occur across the response. For example, “influence of an advertisement” needs an article, “Businessman and advertisement agency both work” has agreement and number problems, and “makes them to loose their interest” uses an incorrect verb pattern. Tense and sentence construction also need attention in “I still inclined towards the significance of it.” Practise articles, subject–verb agreement, and verb patterns such as “make someone lose interest.” Breaking up some long sentences would also help you maintain control while using complex structures.

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