Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-14

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Many people thought that adverstising is highly successful approach to convincing us to purchase things while few of them believe that advertsing is so ordinary that we no more pay attention to it. I believe advesrtising helps us to get attention and motivate us to purchase things while few of them failed to do in proper way, which looks so common and people get tried of being tricked by same advertising skills.

On one hand, some companies have greater skills in advertising their proudcts which catched up human eyes and make them helpless. Advertising is skills, which alot people learn with time, no matter how much their product is best if they don't advertised in proper way they failed to achieve their desire goals. For example many campanies hire famous people having range of fan followers as brand ambassdor to bosst their products selling. This will help to get attention of people, most of people believe in the person who is inspiring them and if they say something he/she advertisitng they can't stop themselves to purchase the products becuase they believe the person who is advertising probably use the same product which encourage them to purchase the products no matter what the quailty of the product maybe.

On the other hands, people are more curoius about the quailty of the products, whenever they say same product advertising by different famous people they believe it's just a company investing in their advertisment so they don't think alot about it and they pass it. Moreover not paying attention on advertising is common startegy used by different companies and people are believe it's another company trying to tricks. Most of people are focused on street shopping and whenever they went for shopping they don't think about how good they advertised it rather they focused on their budget and whatever they like on the time they purchase the things later they say the same thing on advertsiment bill board so they pass.

In conclusion, advertising highly encourage people to purchase things while few of them don't to give attention the advertsiment. I believe a good strategy always gain attention no matter what the product is while a lack of better skills and startegy failed to gain attention. Futhermore people are always used to street shopping so most of them don't pay attention to advertsiment.

AI examiner evaluation

Task Achievement / Task Response: Band 5.5

You address both views and give a clear overall opinion: effective advertising can attract buyers, whereas repetitive or unconvincing adverts may be ignored. The examples about celebrities promoting products and shoppers focusing on their budgets are relevant to the question. However, the discussion is only partly developed. The first view is explained at length, but the second relies on broad claims about product quality and street shopping, without clearly showing how advertising’s ubiquity makes people stop noticing it. Your conclusion repeats the main points rather than drawing them together. To strengthen the response, explain each view more directly and develop the contrast with specific reasoning or a focused example.

Coherence and Cohesion: Band 5.5

The response has a recognisable structure, with an introduction, separate paragraphs for the two views, and a conclusion. Signposts such as “On one hand,” “On the other hands,” and “In conclusion” help readers follow the intended organisation. However, progression within paragraphs is uneven: the first body paragraph moves from advertising skills to celebrity endorsements and then to assumptions about product quality in a long chain. The second paragraph similarly shifts between quality, company investment, and shopping habits. Some linking phrases are repetitive or awkward, and references such as “they” can be unclear. Use shorter, more focused paragraphs and make each sentence’s connection to the main point explicit.

Lexical Resource: Band 5.0

You use vocabulary relevant to the topic, including “brand ambassador,” “advertising strategy,” “quality,” and “purchase,” and you attempt to express ideas about persuasion and consumer behaviour. However, the range is limited by repeated words such as “people,” “product,” “advertising,” and “purchase.” Several word choices and collocations are inaccurate or unclear, including “catched up human eyes,” “get tried of being tricked,” and “focused on street shopping.” Spelling errors such as “adverstising,” “proudcts,” and “advertisment” are also noticeable and sometimes make reading harder. Build a more precise range of topic vocabulary, check spelling carefully, and learn common collocations so your meaning is conveyed more naturally.

Grammatical Range and Accuracy: Band 5.0

You attempt both simple and complex sentences, including clauses with “while,” “whenever,” and “if,” and the overall meaning is usually recoverable. However, complex sentences are often faulty, and errors occur frequently in verb forms, agreement, articles, and sentence construction. For example, “Many people thought that advertising is” shifts tense inconsistently, while “most of people believe” and “people are believe” show problems with articles and verb patterns. The sentence beginning “For example many companies hire…” also needs clearer punctuation and structure. Practise building accurate sentences with one main idea and a controlled subordinate clause, then check subject–verb agreement, tense consistency, and articles.

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