Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-11-14
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
People hold differing views regarding advertising is extemely sucessful at persuding us to buy things and it is so common tht we don't need to focus in avertisment.I believe that both of the view is good at their point because company mainly focous in advertisement rather than the product whereas,some companies mainly focous on product.
On the one hand,there are valid argument for why people believe advertising is the main way of influincing people to buy the product but some of the people have the issue regarding the advertising.The main argument is that people have the issue to purchase the product.For instance some companies advertise their product very good and the product is not that much good thats the main reason that people didn't focous in advertisement.Additionally,most of the people mainly focus in advertising and that influence them to purchase the product and that people also give the opinion to other people to purchase.
On the other hand,I side with those who believe that advertisement is not the way to influence the people to buy the product.I believe that company should focus on the product what people need and the excesories. A clear example of this is iphone is the perfect example for this iphone company build the premium in the people after buying the iphone people feel permium that's the image many companies should build.
In conclusion,although there are strong argument on both sides,I am opinion that both views are strong on their side because people mainy focus on product rather than advertisment.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response: Band 5.0
You address both views and give a personal position, so the response is relevant to the task. However, the position is not consistently clear: the introduction says both views are valid, the second body paragraph appears to reject advertising as an influence, and the conclusion again says both views are strong while suggesting people focus on products. The discussion of the first view is also difficult to follow: the example of a poor-quality product does not clearly explain how advertising persuades people, and the claim that buyers recommend products is not developed. The iPhone example offers a relevant point about product image, but needs clearer explanation. State your view consistently and explain how each example supports the relevant side.
Coherence and Cohesion: Band 5.0
The response has an introduction, two body paragraphs presenting contrasting views, and a conclusion, which gives it a recognisable overall structure. However, progression within paragraphs is often unclear, and the links between claims and examples are weak. For example, the first body paragraph moves from people having an issue purchasing a product to poor product quality, then to recommendations, without showing how these points connect. Phrases such as “On the one hand” and “On the other hand” help signal the contrast, but other connections are repetitive or imprecise. The conclusion also does not clearly resolve the position stated in the body. Organise each paragraph around one main claim, then explain and illustrate it before moving to the next point.
Lexical Resource: Band 5.0
You use some task-related vocabulary, including “advertising,” “influence,” “purchase,” and “product,” and you attempt phrases such as “premium” and “build the image.” However, the range is limited and key words are repeated frequently, particularly “focus,” “product,” and “people.” Several spelling errors, including “extemely,” “persuding,” and “advertisment,” make the writing less clear, while expressions such as “advertise their product very good” and “build the premium in the people” are not natural collocations. Aim to use more precise language for the two views, such as “capture consumers’ attention” and “influence purchasing decisions,” and check spelling and word forms carefully.
Grammatical Range and Accuracy: Band 5.0
You attempt both simple and more complex sentences, including a contrast introduced by “although” and examples introduced by “For instance.” However, complex sentences are often faulty, and frequent errors in sentence structure, agreement, articles, and punctuation sometimes make the meaning difficult to follow. For example, “People hold differing views regarding advertising is…” lacks a grammatical connection between the opening phrase and the clause, while “both of the view is good” has an agreement problem. Several sentences also run together, as in the iPhone example, where full stops or clearer clause boundaries are needed. Practise building accurate sentences with one main clause and a clearly connected supporting clause, then check subject–verb agreement and punctuation.
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