Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-11-14
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Some people argue that marketing is very successful to urge people to buy things. Some people say that publicity is too much common that we don't watch ads . This essay agree with the first statment and show it later.
on the one hand, their are many people which are against the publicity. Because marketing are too much common now a days , that every where you see they are marketing boards. some marketing ads are very vulgar , companies should make such ads which are safe to watch for everyone at any place. For example some times we are watching dramas, movies at prime time with family, children and parents vulgur ads should be banned at this time. I beleive that at time family related content ads should allow.
On the other hand, many people are in favours of publicity because it is the best way to increase buyer ratio. Without any marketing nobody knows that which company is selling which things, what is in trend now a days, which is the best product to use, and which product is for what purpose.For example by ads of clothing fabric women came to know that which style , fabric and design is on trend nowadays. I believe that by advertisment buyer or seller both gets benefits.
In my opinion advertisment is the best way to recognize products of any type in public. So advertisment content done at any level be safe and family friendly.Vulgur ads, repeated or misguided ads should be banned at prime time.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response: Band 5.5
You address both views and state your position in the introduction: “This essay agree with the first statement,” meaning you support advertising’s persuasive power. The body paragraphs also present reasons and examples, including product awareness and clothing trends. However, the discussion is uneven: the first view is mainly developed through complaints about vulgar or unsuitable advertisements, which does not fully explain why people may stop paying attention to advertising. Your conclusion focuses on making ads family-friendly and banning some content, so your final position is not entirely consistent with the opening claim that advertising successfully persuades people to buy. Explain more directly how advertising influences purchasing and why others ignore it, then keep your opinion consistent throughout.
Coherence and Cohesion: Band 6.0
The response has a clear overall arrangement: an introduction, one paragraph for each view, and a conclusion. “On the one hand” and “On the other hand” help readers follow the contrast, while examples are placed with the relevant points. However, progression within paragraphs is sometimes weakened by abrupt or unclear links. For instance, the first body paragraph moves from advertising being common to vulgar content and then to family viewing, without clearly connecting these points to people ignoring ads. The conclusion also shifts toward regulation rather than directly summarising the two views. Use clearer topic sentences and explain the relationship between each example and the main argument; vary linking expressions rather than relying mainly on formulaic transitions.
Lexical Resource: Band 5.5
You use relevant vocabulary for the topic, including “buyer ratio,” “on trend,” “family-friendly,” and “misguided ads,” and the reader can generally understand your intended meaning. However, the range is limited and several word choices or collocations are inaccurate or repetitive. “Publicity” is repeatedly used where “advertising” or “advertisements” would be more natural, and “urge people to buy things” is less precise than “persuade consumers to purchase products.” Spelling errors such as “statment,” “beleive,” and “vulgur” also reduce accuracy. Build a more precise set of topic vocabulary and check spelling and word forms carefully; this will make your ideas clearer and more natural without changing their meaning.
Grammatical Range and Accuracy: Band 5.0
You attempt both simple and more extended sentence forms, including the example introduced by “For example” and the sentence beginning “Without any marketing…”. However, control is inconsistent, and errors sometimes make relationships between ideas difficult to follow. Examples include “This essay agree,” “their are many people which,” and “marketing are too much common”; these show problems with subject–verb agreement, pronouns, and sentence construction. The long question-like list beginning “which company is selling…” also lacks a clear grammatical structure, while punctuation and spacing around full stops and commas are uneven. Practise accurate basic clauses first, then build complex sentences with clear subjects and verbs, checking agreement and punctuation in each sentence.
See this exact question answered at other band scores. The same prompt compared across bands.
Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.