Band 7.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 7.5 · Cambridge IELTS 15 · 2026-07-24
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 7.5)
Nowadays, advertising has become an important part of people's daily lives. Some people believe that advertisements are very successful in encouraging people to buy products, while others think that advertisements are so common that people no longer pay attention to them. In this essay, I will discuss both views and then I will give my own opinion.
On the one hand, advertising is very effective for several reasons. The first reason is exposure. Nowadays, people spend a lot of time using mobile phones and social media, where they see many advertisements every day. As a result, they become interested in different products and often decide to buy them. For example, a person may watch the same mobile phone advertisement on YouTube several times and finally purchase it. Another reason is convenience. Online shopping and online banking have made buying products very easy. People can order products and make payments with just a few clicks. For instance, after seeing an advertisement for shoes, a customer can buy them online and receive them at home.
On the other hand, some people believe that advertising is no longer effective. The first reason is overexposure. People see advertisements on television, websites, and social media every day, so many of them simply ignore these advertisements. For example, most YouTube users skip advertisements as soon as they can. Another reason is time constraints. Nowadays, people have busy daily routines and only a short time to use their mobile phones. They do not want to waste their limited time watching advertisements because they want to enjoy the content they have chosen.
In conclusion, although many people ignore advertisements because they see them frequently and have busy schedules, I believe that advertising is still very successful. This is because people spend a lot of time on social media, and online shopping and online banking make it easy to buy products after seeing advertisements
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 7.5 |
| Coherence and Cohesion | 8.0 |
| Lexical Resource | 7.0 |
| Grammatical Range and Accuracy | 7.5 |
| Overall | 7.5 |
Task Achievement / Task Response — Band 7.5
The response addresses all parts of the prompt, discussing both views and providing a clear personal opinion. The ideas are relevant and supported by examples, such as the mention of YouTube advertisements and online shopping convenience. However, the development of the arguments is somewhat straightforward. To reach a higher band, you could explore the psychological impact of advertising or the nuance of 'targeted' versus 'generic' advertising to provide more depth. The position is consistent throughout, and the conclusion effectively summarizes the main points while reiterating your stance.
Coherence and Cohesion — Band 8.0
The essay is logically organized with a clear introduction, two body paragraphs, and a conclusion. Each paragraph has a central topic, and the progression of ideas is easy to follow. You use cohesive devices like 'On the one hand', 'On the other hand', 'For example', and 'In conclusion' effectively to link your thoughts. The paragraphing is appropriate and contributes to the overall clarity of the text. The flow is smooth, and the relationship between ideas is clearly signaled, making the essay coherent and easy to read.
Lexical Resource — Band 7.0
You demonstrate a sufficient range of vocabulary to discuss the topic with precision. Phrases like 'overexposure', 'time constraints', and 'daily routines' are used accurately. While the vocabulary is functional and appropriate for the task, it is somewhat limited in terms of sophistication. To improve, try to incorporate more academic collocations or less common lexical items related to marketing and consumer behavior. The spelling is accurate throughout, and there are no significant errors in word choice that impede communication.
Grammatical Range and Accuracy — Band 7.5
The essay displays a good mix of simple and complex sentence structures. You use subordinating conjunctions like 'although' and 'because' effectively to create complex sentences. The grammar is generally accurate, with very few errors. Most sentences are error-free, and your control over punctuation is solid. While the range of structures is adequate, incorporating a wider variety of advanced grammatical forms, such as passive voice constructions or conditional sentences, would help demonstrate greater flexibility and control, potentially pushing your score higher.
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