Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-07-24

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.5)

It is often argued by few individuals that advertising is extremely successful to convince people to buy products. Whereas, some individuals think that advertising is very common nowadays that people do not pay attention to it. In forthcoming paragraphs both notions will be discussed and mine personal opinion will be given in the conclusion.

In one hand, where society reckon that commercials had impact on people to convince to buy things. The major reason that people is got influenced by a advertisement is that many commercials company made ads which connect with peoples emotions, So that the sales of the product will grow rapidly in market. Many food companies do this strategy to capture the majority of costumers. For instance, Maggi a instant noodle food product use trick to target the modern problem of busy schedules of people and they do not have a lot of time to make their food , So they introduce their food product as a easy to make in less efforts and time . As a consequence they got a huge dramatic influence on people to buy their product.

On the other hand, where some individuals think that advertisements do not much impact on people. It happens because in todays modern world there were a lot of competetation among big companies to capture majority of customer and all the companies made their ads to make more customers so their sales will grow. However, due to more accessibility to advertisements individuals got used to these ads so they do not pay much attention to these ads . For example , advertisement of instant food available in all major platforms of social media where people can get to know about the product. as a result customers got used to these ads and not more influinced by these bulletens.

In conclusion, my personal opinion is that in todays world advertisements still had a very big impact on individuals to purchase items and it all only happens due to the availability of internet to sociecty by which they can select items required to their needs .

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses both views and provides a clear personal opinion in the conclusion. However, the development of ideas is somewhat limited. While you provide an example for the first view (Maggi), the second view is supported by a more general explanation rather than a specific, well-developed example. The conclusion is also quite brief and does not fully synthesize the arguments presented. To reach a higher band, ensure that both sides of the argument are explored with equal depth and that your personal opinion is more clearly integrated throughout the essay rather than just appearing at the end.

Coherence and Cohesion — Band 6.5

The essay is organized into logical paragraphs, and there is a clear progression of ideas. You use some cohesive devices, such as 'In one hand', 'On the other hand', and 'As a consequence'. However, some of these are used incorrectly or sound unnatural (e.g., 'In one hand' should be 'On the one hand'). Additionally, the referencing is sometimes unclear, and the flow between sentences can be a bit mechanical. Improving the variety and accuracy of your linking words will help the essay read more smoothly and logically.

Lexical Resource — Band 6.0

The vocabulary used is generally adequate for the task, but it lacks the precision and range required for a higher band. There are several instances of word-choice errors and non-standard collocations, such as 'many commercials company' (commercial companies), 'costumers' (customers), and 'bulletens' (advertisements). You also rely on repetitive phrasing. To improve, try to incorporate more topic-specific vocabulary related to marketing and consumer behavior, and pay closer attention to spelling and word forms to ensure your writing is more professional and accurate.

Grammatical Range and Accuracy — Band 6.0

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Common issues include subject-verb agreement (e.g., 'people is got influenced'), incorrect verb tenses (e.g., 'advertisements still had a very big impact'), and missing articles. Punctuation is also inconsistent, particularly with comma usage and capitalization. While the meaning is generally understandable, the high frequency of errors prevents the essay from reaching a higher band. Focus on proofreading for basic grammatical accuracy and subject-verb consistency.

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