Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-07-25

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

The advertising is what makes us aware about the products available in the market. This proves us that it is not that people no longer pay attention towards the advertisement completely. There might be certain amount of population that do not get influenced by the advertisement undeniably.

The advertisement on television or in the newspaper are been made so attractive and the slogans used are so catchy sometimes that it gets totally difficult to pay attention towards it.

The advertising industries influence people into buying products that are sometimes are of no use to the person but due to advertisement and the discounts or free offers people often buy it.

When watching movies or even in the cinema hall we get advertisement which make people think about the products they are trying to sell. The advertisement for kids are so colorful and vibrant that kids usually want to buy them.

The most of the products that is own in every household is somewhere influenced by the advertisements.

For instance, if there is advertisement about the bank loan it is somewhere known by the person when heard about it through watching it on mobile or television. When someone talks about the particular products the mobile phones automatically pops up the notification related to that same product. The advertisements on gadgets like phone or laptops are shown according to the interests of the person using it. This increases the sale of the particular product.

To conclude, it is obvious that people are influenced into buying products that is seen in advertisement but also certain amount of people ignore them.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses both views regarding the effectiveness of advertising and the tendency for consumers to ignore it. However, the development of these ideas is limited. While you mention how advertisements influence purchasing decisions through catchy slogans and targeted digital marketing, the arguments lack depth and specific examples. Your own opinion is stated in the conclusion but is not clearly integrated or supported throughout the essay. To improve, ensure each body paragraph focuses on a single clear idea, providing more detailed explanations and concrete examples to support your position. The response is somewhat repetitive, and the final conclusion is quite brief, failing to fully synthesize the arguments presented.

Coherence and Cohesion — Band 6.0

The essay is organized into paragraphs, but the logical progression between ideas is often weak. The transition between the introduction, body paragraphs, and conclusion feels disjointed. You use some cohesive devices, such as 'For instance' and 'To conclude', but the internal flow within paragraphs is often hindered by repetitive sentence structures and a lack of varied linking words. Referencing is occasionally unclear, such as in the sentence 'This proves us that it is not that people no longer pay attention', which makes the reader work harder to follow your argument. Improving the use of cohesive devices to link sentences and ideas more naturally would significantly enhance the clarity of your writing.

Lexical Resource — Band 6.0

The vocabulary used is generally adequate for the task but lacks the range and precision required for higher bands. You rely on basic terms like 'products', 'advertisement', and 'buy', which are repeated frequently throughout the text. There are some attempts at more specific vocabulary, such as 'vibrant' and 'influenced', but these are not always used in the most natural collocations. To achieve a higher score, try to incorporate more sophisticated synonyms and topic-specific vocabulary related to marketing and consumer behavior. Avoid repeating the same words in close proximity, as this makes the writing feel less fluent and less professional.

Grammatical Range and Accuracy — Band 5.5

The essay contains a mix of simple and some complex sentence structures, but there are frequent grammatical errors that occasionally impede communication. Common issues include subject-verb agreement (e.g., 'The advertisement... are been made'), incorrect article usage (e.g., 'The advertising is what makes us'), and awkward phrasing (e.g., 'it gets totally difficult to pay attention towards it'). While the meaning is generally understandable, the high frequency of these errors prevents the writing from reaching a higher band. Focusing on basic sentence construction, correct verb tenses, and consistent subject-verb agreement will help improve your accuracy and overall control of English grammar.

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