Band 7.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 7.0 · Cambridge IELTS 15 · 2026-07-25

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 7.0)

Advertisements are a key marketing tool that help in establishing brand image and convey information about the products to the public. While, different characteristics of ads like color or orientation have worked scientifically into persuading consumer to buy, people interest toward them have slowly started to fade. This essay will discuss both opinions and argue in the favour of the latter which suggests advertisements have slowly become obsolete and unable to gain consumers.

On the one hand, advertisements is based on psychology and has the ability to attract people. This is because, there are variety of science that go into making advertisement such as colors, music, storyline, fonts and pace depending on its type, which often correlate with the attention and focus of humans. Children are a perfect example to understanding this, as something colorful and containing joyful music successfully grabs their attention, while a advertisement with simple dialogues between two people about a product does not appeal such age range. Furthermore, by addition of phrases involving sale or discounts, advertisements can further motivate people into purchasing a product, and serves as a great marketing tool.

On the other hand, it is indeed true that the exposure to advertisements has grown rapidly becoming over saturated to the point where people no longer react to them. Currently, there are variety of ads in different forms such as pop-ups, poster ads, video and image based advertisements and many more. With these many being displayed to consumer on daily basis, skipping advertisements has become a norm. For instance, despite YouTube placing advertisements on almost every videos, people either skip too quicky or enable ad blocker software. So it is correct to say that any more advertisements are not necessarily a good promotion as people have developed habits to avoiding them.

To sum up, historically advertisements have solely been the key to the sales and marketing. While proponents exist and stand with the view about their credibility at the present, I wholly believe that people have become numb to advertisements.

AI examiner evaluation

Task Achievement / Task Response — Band 7.5

You have addressed all parts of the prompt by discussing both views and clearly stating your own opinion in the introduction and conclusion. Your position is consistent throughout the essay. The ideas are relevant and generally well-supported, particularly the example of YouTube advertisements and ad-blockers. However, the development of the first body paragraph could be slightly more nuanced; while you mention psychology and children, the link between these and the effectiveness of advertising could be more deeply explored to reach a higher band. Overall, the task is well-handled with a clear focus on the prompt.

Coherence and Cohesion — Band 7.5

The essay is logically organized with clear paragraphing. You use a range of cohesive devices such as 'On the one hand', 'Furthermore', and 'To sum up' to guide the reader. However, there are some minor issues with mechanical cohesion; for example, the transition 'While, different characteristics...' is slightly awkward due to the comma placement. Additionally, some referencing is a bit repetitive. The progression of ideas is clear, and each paragraph has a central topic, which makes the argument easy to follow. Improving the variety of linking words would help elevate this score.

Lexical Resource — Band 7.0

You demonstrate an adequate range of vocabulary for the task, using terms like 'obsolete', 'oversaturated', and 'marketing tool' effectively. There are some minor errors in word choice and collocation, such as 'people interest toward them' (should be 'people's interest in them') and 'appeals such age range' (should be 'appeals to such an age range'). While you attempt to use more sophisticated vocabulary, some phrasing feels slightly unnatural. To improve, focus on more precise collocations and ensure that word forms (nouns vs. adjectives) are used correctly in context.

Grammatical Range and Accuracy — Band 6.5

You use a mix of simple and complex sentence structures, which is appropriate for this level. However, there are frequent minor errors in grammar and punctuation. Examples include 'advertisements is based' (subject-verb agreement), 'there are variety of science' (should be 'there is a variety of science'), and 'almost every videos' (should be 'almost every video'). While these errors do not impede communication, they occur frequently enough to prevent a higher score. Focusing on subject-verb agreement and pluralization will significantly improve your accuracy.

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