Band 6.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-07-28
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.5)
In this contemporary era, advertisement has play a huge role in marketing products.
few masses believe that, advertising is immensely successful at persuading us to purchase things while other people opine that advertising is prevalent so that we no need to pay attention to it . I am partly believe that advertisement has own merits and drawbacks .
To commence with, there are several advantage of advertisement . firstly it create desire and give the information about new launched products . attractive and visual advertisement lead profound impact on consumer . social medial influencer make product seems more trustworthy for example of newly launched Iphone brand show the various feature and application with attractive celebrities so spectator may be influence . moreover , if a human are unaware about new things which is on trending so they might get idea about it and use for their betterment for instance wireless headphone is perfect example of runner to use new instead of traditional wire .
on the other hand , many people believe that advertising has lost its impact because it is everywhere . individuals are exposed to advertisements on television, social media , website , and even public transport every day . consequently , they often ignore or skip them . in addition, consumer can rely more on online reviews and recommendation from friends than on promotional campaingns making traditional advertising led influential than it once was
to recapitulate , although people tent to overlook many advertisement , they still have a significant influence on consumer behaviour . modern digital marketing is highly targeted and repeated exposure to a brand increase familiarity and trust . therefore , advertising remains an effective tool for persuading people to buy products
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 7.0 |
| Coherence and Cohesion | 6.5 |
| Lexical Resource | 6.5 |
| Grammatical Range and Accuracy | 6.0 |
| Overall | 6.5 |
Task Achievement / Task Response — Band 7.0
The response addresses both views and provides a clear personal opinion. The ideas are relevant, such as the role of social media influencers and the tendency for consumers to ignore repetitive ads. However, the development is somewhat uneven. While the first body paragraph provides a good example regarding the iPhone, the second paragraph could be further extended to explain why online reviews are more trusted than traditional campaigns. The position is consistent throughout, but the conclusion could be more nuanced to fully reflect the 'partly' stance mentioned in the introduction. Overall, the task is addressed adequately.
Coherence and Cohesion — Band 6.5
The essay is organised into logical paragraphs, each with a clear focus. Cohesive devices are used, such as 'To commence with', 'moreover', 'on the other hand', and 'to recapitulate'. However, some of these are used in a slightly mechanical way, and there are instances where referencing is unclear or punctuation is missing, such as the lack of commas after introductory phrases. The flow between sentences is generally logical, but the connection between ideas could be smoother to achieve a higher band. Paragraphing is used appropriately to separate the different viewpoints.
Lexical Resource — Band 6.5
The vocabulary is adequate for the task, allowing the writer to express ideas clearly. There is an attempt to use less common vocabulary like 'prevalent', 'contemporary', and 'recapitulate'. However, there are several errors in word choice and collocation, such as 'few masses' (incorrect usage), 'advertisement has play' (grammatical error affecting lexical accuracy), and 'led influential' (should be 'less influential'). Spelling errors like 'campaingns' and 'medial' also occur. While the range is sufficient to convey meaning, the lack of precision and occasional errors limit the score.
Grammatical Range and Accuracy — Band 6.0
The essay contains a mix of simple and complex sentence structures. However, there are frequent grammatical errors that occasionally distract the reader. Examples include subject-verb agreement issues ('advertisement has play', 'if a human are unaware'), missing articles ('for example of newly launched Iphone'), and incorrect verb forms ('spectator may be influence'). Punctuation is also inconsistent, particularly with comma placement. While these errors do not completely impede communication, they are frequent enough to prevent a higher score. More attention to basic sentence construction and proofreading for small errors would be beneficial.
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