Band 6.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-07-29
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.5)
Nowadays advertising play main role in any product or any service. But some people believed that advertising is extremely successful at convince us to buy things. In contrast, other people think that advertising is common that people no longer pay attention to it. Here will discuss both view and give my opinion.
On the one hand, advertising is most important for product sale and launch the new service or business in the market. Because through it people can know about product, service, or business. In today's era, many platforms are available for advertising. For example, in todays time most of all people use social media. So, it can be very useful for do advertising and people can get knowledge about products. Moreover, for advertising businessmen or people mostly like to prefer actress or models or sportspersons. Because from this people and specially young generation attract to buy things and they put easily trust on things.
On the other hand, many people think that advertising is fake and waste of time. So, when they watch some videos on TV, You Tube or any social media they skip advertising without watch it. In addition, that types of people like to read reviews online about product, service or somethings that they like to buy rather than watch advertising.
In my opinion, if people watch reviews online and not watching advertising but advertising plays different role in people mind set. It always attract people to buy product because its animation, colour print, cast and story paly main role. Beauty products advertisement always attract girls and woman. And games and toys advertisements attract children. In that two field they never read reviews they attract by advertising .
In conclusion, advertisements are very necessary for selling. so, with a good content advertising make company very profitable. Also, there are some people who don't like it and still they watch review online.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.5 |
| Coherence and Cohesion | 6.5 |
| Lexical Resource | 6.0 |
| Grammatical Range and Accuracy | 6.0 |
| Overall | 6.5 |
Task Achievement / Task Response — Band 6.5
The response addresses both views and provides a personal opinion, meeting the requirements of the prompt. However, the development of ideas is somewhat limited. While you mention that advertising uses celebrities to attract the youth, the explanation could be more nuanced. Similarly, the counter-argument regarding consumers skipping ads is relevant but lacks depth. Your own opinion is stated clearly in the fourth paragraph, but the reasoning—focusing on animation and specific demographics—is a bit repetitive and could be better integrated into the overall argument. To reach a higher band, ensure that each point is fully extended with more sophisticated reasoning or concrete examples.
Coherence and Cohesion — Band 6.5
The essay is organized into logical paragraphs, which helps the reader follow your argument. You use basic cohesive devices like 'On the one hand,' 'On the other hand,' and 'In conclusion' to signal shifts in the text. However, the flow within paragraphs is sometimes mechanical, and some transitions feel repetitive. For instance, the use of 'So' and 'Also' at the start of sentences is frequent. To improve, try to vary your linking words and ensure that referencing (e.g., 'that types of people') is more precise and grammatically accurate to improve the overall cohesion of your writing.
Lexical Resource — Band 6.0
You demonstrate an adequate range of vocabulary for the task, using terms like 'persuading,' 'platforms,' and 'mind set.' However, there are several instances of awkward word choice and collocation errors, such as 'advertising play main role' (should be 'plays a major role') and 'put easily trust on things' (should be 'easily trust products'). Some phrasing is also quite simplistic, such as 'somethings that they like to buy.' To achieve a higher score, focus on using more precise collocations and avoiding repetitive phrasing. Expanding your vocabulary to include more academic or topic-specific synonyms would also be beneficial.
Grammatical Range and Accuracy — Band 6.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors throughout. Common issues include subject-verb agreement ('advertising play'), article usage ('in todays time'), and pluralization ('that types of people'). Additionally, there are punctuation errors, such as missing spaces after commas and periods. While these errors do not completely impede communication, they are frequent enough to affect the clarity of your message. To improve, focus on proofreading for basic subject-verb agreement and ensuring that your complex sentences are constructed with correct grammatical markers.
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