Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-08-02

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.5)

Advertising plays a significant role in today's world. It helps companies attract well know customers also for economic growth. Some people argue that advertising is beneficial for purchasing products whereas, other believe that it is extremely common for advertising so it is no longer effective for companies. This essay will discuss both views.

On the one hand, many companies nowadays uses many strategies for attracting customers. It gives excessive amount of options for society to purchase any products either electronic, household groceries or clothes. People can get ideas about product easily without moving store. It helps to compare different kinds of products. Companies promote their products to increase sales and it increases more jobs for individuals. Although it gives clear explanation about products and uses. Many popular celebrities are collaboration with companies for encouraging sales rate and economic growth. For example, small businesses can reach thousands of customers through online promotion.

On the other hand, advertisement makes people to buy unnecessary things. It encourages many ways to buy products. People often purchase products they never planned before. Individuals easily influence through adverting because it emotionally touch with it rather than real needs. Also, certain time they encourages customers through limited time offers and discounts make people spend money quickly. Companies always want to target young people by celebrities and social media. They pressure parents to buy expensive products. For instance, people often buy new things even though old ones work perfectly.

In conclusion, I believe for certain actions promotion is advantegous for people to

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The essay addresses both views mentioned in the prompt, but the response is incomplete as it cuts off abruptly in the conclusion. While you identify the two perspectives, the development of ideas is somewhat superficial. For instance, you mention that advertising helps economic growth, but you do not fully explain the mechanism behind this. Furthermore, your own opinion is not clearly stated or developed, which is a requirement of the task. To improve, ensure you provide a balanced discussion followed by a clear, personal stance, and always complete your essay to ensure all parts of the prompt are addressed.

Coherence and Cohesion — Band 6.5

The essay uses basic paragraphing to separate the two views. You employ some cohesive devices such as 'On the one hand' and 'On the other hand', which helps the reader follow the structure. However, the progression of ideas is sometimes disjointed, and the lack of a finished conclusion significantly impacts the overall coherence. Some sentences are linked mechanically, and the referencing is occasionally unclear, such as in the sentence 'it emotionally touch with it'. Improving the use of linking words and ensuring a logical flow between sentences would enhance the clarity of your arguments.

Lexical Resource — Band 6.5

You demonstrate an adequate range of vocabulary for the task, using terms like 'economic growth', 'strategies', and 'collaborating'. However, there are several instances of awkward word choice and collocation errors, such as 'well know customers' (likely meaning 'well-known brands') and 'it emotionally touch with it'. Some vocabulary is repetitive, and there are minor spelling errors like 'adverting' and 'advantegous'. To reach a higher band, focus on using more precise collocations and ensure that your word choices are contextually accurate and natural.

Grammatical Range and Accuracy — Band 6.0

The essay contains a mix of simple and complex sentence structures. While you attempt to use complex sentences, there are frequent grammatical errors that occasionally impede the flow, such as 'many companies nowadays uses' (subject-verb agreement) and 'certain time they encourages' (incorrect preposition and agreement). Punctuation is generally functional, but there are errors in sentence construction that affect clarity. To improve, focus on mastering subject-verb agreement and the correct use of articles and prepositions. Increasing the variety of error-free complex structures will also help raise your score.

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