Band 6.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.5 · Cambridge IELTS 15 · 2026-08-02

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.5)

Advertising plays a significant role in today's world. It helps companies attract well know customers also for economic growth. Some people argue that advertising is beneficial for purchasing products whereas, other believe that it is extremely common for advertising so it is no longer effective for companies. This essay will discuss both views.

On the one hand, many companies nowadays uses many strategies for attracting customers. It gives excessive amount of options for society to purchase any products either electronic, household groceries or clothes. People can get ideas about product easily without moving store. It helps to compare different kinds of products. Companies promote their products to increase sales and it increases more jobs for individuals. Although it gives clear explanation about products and uses. Many popular celebrities are collaboration with companies for encouraging sales rate and economic growth. For example, small businesses can reach thousands of customers through online promotion.

On the other hand, advertisement makes people to buy unnecessary things. It encourages many ways to buy products. People often purchase products they never planned before. Individuals easily influence through adverting because it emotionally touch with it rather than real needs. Also, certain time they encourages customers through limited time offers and discounts make people spend money quickly. Companies always want to target young people by celebrities and social media. They pressure parents to buy expensive products. For instance, people often buy new things even though old ones work perfectly.

In conclusion, I believe adverting helps individuals for awareness about items and it plays positive role. However, some promotion has negative affects on people for purchasing items such as youngster and adults.

AI examiner evaluation

Task Achievement / Task Response — Band 6.5

The response addresses both views and provides a personal opinion, meeting the requirements of the prompt. However, the development of ideas is somewhat uneven. While the first body paragraph touches on the benefits of advertising, the second paragraph focuses more on the negative psychological impact of advertising rather than directly addressing the prompt's specific question about whether advertising is 'so common that we no longer pay attention to it.' The opinion is present but could be more clearly integrated throughout the essay rather than just appearing in the conclusion. To reach a higher band, ensure each viewpoint is fully explored with more specific examples and a more consistent focus on the prompt's core arguments.

Coherence and Cohesion — Band 6.5

The essay is organised into clear paragraphs, which helps the reader follow the structure. There is a logical progression from the introduction to the two body paragraphs and the conclusion. However, the use of cohesive devices is sometimes mechanical or slightly inaccurate, such as 'Also, certain time they encourages customers.' The transition between ideas within paragraphs could be smoother to improve the flow. While the essay is coherent overall, the lack of sophisticated linking words and occasional awkward phrasing in transitions limits the score. Improving the variety of cohesive devices would enhance the logical flow.

Lexical Resource — Band 6.5

The vocabulary used is generally adequate for the task, allowing the student to express their ideas clearly. There are some attempts at less common vocabulary, such as 'economic growth' and 'collaboration,' but there are also instances of word-choice errors and awkward collocations, such as 'it emotionally touch with it' and 'clear explanation about products and uses.' The range is sufficient to communicate the message, but the lack of precision and occasional errors in word formation prevent a higher score. Focusing on learning collocations and more precise academic terminology would be beneficial.

Grammatical Range and Accuracy — Band 6.0

The essay demonstrates a mix of simple and complex sentence structures. However, there are frequent grammatical errors, particularly with subject-verb agreement (e.g., 'companies nowadays uses,' 'they encourages') and article usage. Some sentences are slightly fragmented or lack grammatical precision, such as 'It gives excessive amount of options.' While these errors do not significantly impede communication, they are frequent enough to prevent a higher band score. To improve, the student should focus on proofreading for basic subject-verb agreement and ensuring that complex sentences are constructed with greater accuracy.

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