Band 7.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 7.0 · Cambridge IELTS 15 · 2026-08-03

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 7.0)

Advertising has become a main part of modern life, showing on news channels, online platforms, websites, and even in public places. Whereas some people accept that advertising is extremely effective in encouraging consumers to purchase products, others are of the view that people have become so accustomed to advertisements that they simply ignore them. This essay will discuss both perspectives before explaining why I believe advertising continues to influence consumer behavior.

Overall, many people debate that advertising is highly successful because it attracts attention and creates demand. Companies invest heavily in appealing visuals, emotional storytelling, and endorsements by celebrities or social media influencers to persuade consumers. Moreover, modern advertising is often personalized based on users' online activities, making it more meaningful and appealing. As a result, consumers are likely to purchase products that match their interests or needs, sometimes without realizing how much they have been influenced by marketing strategies.

However, some people think that advertising has lost much of its impact because people are constantly exposed to it. Every day, individuals encounter hundreds of advertisements on various platforms, leading to what is commonly known as "advertising fatigue." Consequently, many people skip online advertisements, use ad-blocking software, or simply ignore promotional messages. In addition, experienced consumers often rely on product reviews and recommendations from friends rather than trusting advertisements, making traditional marketing less effective than it was.

In my own view, although people may overlook many advertisements, advertising remains a powerful tool for attracting a prospective clients. Even when consumers do not consciously pay attention to advertisements, repeated exposure to brand names and logos helps build familiarity and trust. Furthermore, innovative digital marketing techniques and targeted advertisements continue to shape consumer preferences more effectively than traditional forms of advertising.

In conclusion, while the widespread presence of advertising has caused some people to become less responsive to it, I believe that advertising still plays a significant role in persuading consumers. Its ability to target specific audiences and create lasting brand awareness ensures that it remains an effective marketing strategy.

AI examiner evaluation

Task Achievement / Task Response — Band 7.0

The response addresses all parts of the task effectively. You have clearly discussed both perspectives—the effectiveness of advertising and the phenomenon of 'advertising fatigue'—and provided a clear personal opinion throughout the essay. The ideas are well-developed, particularly the explanation of how personalized digital marketing maintains influence despite consumer skepticism. The position is consistent from the introduction to the conclusion. To reach a higher band, you could further extend the analysis of why traditional advertising might be losing its impact compared to the specific psychological mechanisms of digital targeting, providing more depth to the counter-argument.

Coherence and Cohesion — Band 7.5

The essay is logically organized with a clear progression of ideas. Each paragraph has a central theme, and the transition between the two viewpoints and your own opinion is smooth. You use a range of cohesive devices such as 'Moreover,' 'Consequently,' 'In addition,' and 'Furthermore' effectively to link sentences and paragraphs. The paragraphing is appropriate, and the structure supports the flow of the argument. The referencing is clear throughout, and the essay reads naturally, making it easy for the reader to follow your line of reasoning.

Lexical Resource — Band 6.5

You demonstrate a good range of vocabulary appropriate for an academic essay. Phrases like 'advertising fatigue,' 'consumer behavior,' and 'innovative digital marketing techniques' show a strong command of topic-specific language. There is a good attempt to use less common items, and your word choice is generally precise. There is one minor error in the phrase 'attracting a prospective clients,' where the article 'a' should be omitted before the plural noun. Overall, the vocabulary is sufficient to convey your ideas with precision and flexibility.

Grammatical Range and Accuracy — Band 7.0

The essay displays a good variety of complex sentence structures, such as the use of 'Whereas' clauses and participial phrases like 'making it more meaningful and appealing.' The majority of your sentences are error-free, and your control of punctuation is solid. While there is a minor grammatical slip regarding article usage, it does not impede communication or detract from the overall clarity of your writing. The grammar is consistently accurate, and you show a good ability to manage complex ideas within well-constructed sentences.

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