Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Many people argue that advertising plays a major role to convincing us to acquire products. while other believe that method of advertising is old. So, we no longer pay attention to it. I consider advertising is still effective, but people have become more selective.
To begin with, advertising is successful since it informs us about special offers and discounts of different brands. To explain it, advertising saves a lot of time and money about purchase clothes and attractive style. For example, if a customer want a attractive suit but he have no idea about the quality and price rate of the brand. Advertising helps a lot in buying items. Advertising plays a important role in earn money, because this platform control and execute on the social media site such as YouTube, Instagram and other social apps. For instance, If a person wants a promotion of the personal brands. He contact the influencer and other operator about the promotion of the brand. They would charge according to us for awareness of the brand to the individuals.
On the other hand, People ignore advertisements since they watch thousand advertisement on different sights in one day. For example, They use ads blockers to reduce advertisement. If they watch videos in YouTube. It also provides different kinds of adds through this channel. people dislike this way to convince us to buy things.
In my opinion, I believe that advertisement is a good way to introduce things in online. It helps a lot in different brands. For instance, a mobile company introduce a new technology to public. Individuals know this technology through online like Instagram etc.
In essence, few people love the advertisement because it facilitate us to buy many things such as shopping, kitchen things. Owing the fact that in case of watch to many adds, it create different points of view related advertisement. I think that introducing a new thing or technology is better way on social. It will support on purchasing ratio and increase in sales marketing.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both views and provides a clear personal opinion. However, the development of ideas is often superficial. For example, the argument regarding influencers is somewhat disjointed and does not fully explain how this impacts the effectiveness of advertising. The explanation of why people ignore ads is also repetitive, focusing heavily on ad blockers without exploring the psychological aspect of 'ad blindness'. To reach a higher band, you should provide more nuanced examples and ensure that each paragraph directly supports your central thesis rather than listing general observations.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, which is a positive step. However, the use of cohesive devices is often mechanical or inaccurate. Phrases like 'To explain it' and 'Owing the fact that' are used incorrectly or awkwardly. There is also a lack of logical flow between sentences; for instance, the transition between the discussion of influencers and the conclusion is abrupt. The referencing is sometimes unclear, making it difficult for the reader to follow the progression of your argument. Improving the variety and accuracy of linking words will significantly enhance the coherence of your writing.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but lacks the precision and range required for higher bands. You rely on basic terms like 'things', 'good way', and 'a lot'. There are also issues with word choice and collocation, such as 'price rate' instead of 'price point' or 'price range', and 'purchase clothes' instead of 'purchasing clothes'. While your meaning is generally clear, the lack of sophisticated or topic-specific vocabulary limits your score. You should focus on learning collocations related to marketing and consumer behaviour to express your ideas more naturally.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Common issues include subject-verb agreement ('a customer want', 'he have'), article usage ('a important role'), and sentence fragments ('If they watch videos in YouTube.'). Additionally, there are punctuation errors and awkward phrasing throughout. While you attempt complex structures, they are often faulty. To improve, focus on mastering basic subject-verb agreement and ensuring that your sentences are complete and correctly punctuated before attempting more complex grammatical forms.
See this exact question answered at other band scores — the same prompt compared across bands.
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