Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-04
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
At this time, business quiet depends on advertising, otherwise, they cannot think success without marketing. A vast number of individual say that advertising is highly successful at persuading us to purchase products. Although, a group of people agrue with the statement and think that advertising is common that we no longer attention to it. From my point of view, without any doubt, ad plays a crucial role of company and also can called an identity a brand. Now this essay will discuss both pros and cons side.
Nowadays, people are often use social media platforms and some well-known apps. They cannot think living without it. That's why most of the companies, selected some apps and force people get engaged with their products through ad. For instance : when a person use YouTube and watching videos at that some every few minutes ad comes and try to get attention from the audience. Consequently, some people easily get influenced by ad and buy the thing what they watched online. Not only it convenient but also consumers easily get it, sometimes they also get at good number of discounts which save their money and invaluable time.
On the other hand, those people who are regularly use Facebook, Instagram, YouTube, and Television they feel annoying that because it plays very often in front of the them. That's why they always try to ignore and barely attached with the company products. Some psychologist says that ``When people get easily something and it act as available for them once a time it's completely lost their value ". That's exactly happed in that case.
In my opinion, every company should pay attention and try attract them different ways, otherwise, they cannot get more customers and loss their regular buyer. They ought balance their marketing strategy, never available for the people, try to read customer mind what they want, which sector should improve.
In conclusion, most of the well-known companies they have always a proper strategy and strong plan what they do, how to make more buyer, and how to obtain more attention from the nation.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a personal opinion, meeting the basic requirements of the prompt. However, the development of ideas is somewhat superficial. For example, the argument regarding advertising being 'annoying' is supported by a vague reference to psychologists, but the explanation lacks depth. The position is clear, but the supporting arguments could be more thoroughly extended to reach a higher band. The conclusion is a bit repetitive and does not fully synthesize the points discussed. To improve, ensure that each body paragraph provides a clear, logical progression of thought rather than just listing observations.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, and there is a clear attempt to use cohesive devices such as 'On the other hand' and 'Consequently'. However, the use of these devices is sometimes mechanical or inaccurate, such as the transition 'Although, a group of people agrue' at the start of a sentence. Referencing is occasionally unclear, and the flow between sentences is sometimes disjointed. While the overall progression is logical, the lack of sophisticated linking words and the occasional awkward phrasing hinder the smooth flow of ideas. Improving the variety and accuracy of transition signals would enhance the coherence of the essay.
Lexical Resource — Band 5.0
The vocabulary used is adequate for the task but lacks the range and precision required for higher bands. There are several instances of awkward word choice and collocation errors, such as 'business quiet depends on advertising' (likely meaning 'quite' or 'heavily') and 'barely attached with the company products'. The student relies on basic vocabulary and struggles with more complex or academic terminology. To improve, the student should focus on learning collocations and using more precise academic vocabulary to express ideas, rather than relying on simple, repetitive phrasing.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors throughout. Issues include subject-verb agreement ('business quiet depends', 'ad plays a crucial role of company'), missing articles, and incorrect verb forms ('people are often use', 'it act as available'). Punctuation is also inconsistent, particularly with the use of colons and quotation marks. While these errors do not completely impede communication, they are frequent enough to distract the reader and indicate a lack of control over complex structures. Focusing on basic sentence construction and proofreading for subject-verb agreement would be beneficial.
See this exact question answered at other band scores — the same prompt compared across bands.
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