Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-05

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

There are many brands related to food, cloths, accessories and other are always wanted attracted their products with multiple ideas of advertisment which leads to promote their company growth. According to my opinion, it not workout all the time. because their are many people with different mindset, For example, some people may ignore it, another one thing about purchasing and the prices mentioned. And some are choose to reaserch the brand whereas it is trust worthy on not.

Firstly, Some people thing that advertising is extremely successful at persuading us to buy things. There are multiple reason behind every success advertiseent which can attract people to buy a particular brand product. Industries always choose to catch weak point of customers by providing them discounts, offers and so on. Companies use brand promoters in advertising a single product with lots of investment. At first, brand introduce a product to market without advertising to check the public response and quality by the people has trail, afterall reaching the target. Later Industries use the concept of advertising to introduce a brand product to the current market in multiple ways, by that people can know about the product. In many cases celebraties and sports athletics were included in promoting product in which play an key role in attracting people toward a brand product

Secondly, on other side their are some people who even don't show an particular intrest on a brand advertisment. The thing is they think that advertising is so commom that we need not to pay attention on it. Here thee main reason behind it is their are lack of advertising concepts which can attract people very quick.

In conclusion, industries always choose a different way of advertisin the product with mentioning its specications, comparision, advtanages.

And also it should include the concept of attracting the people mindset

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The response addresses both views and provides a personal opinion, though the development of ideas is inconsistent. The first paragraph is somewhat disjointed, and the explanation of why some people ignore advertising is underdeveloped. While the essay covers the prompt's requirements, the arguments lack depth and clarity. For instance, the explanation of how industries use 'weak points' is vague. To improve, you should focus on providing more specific, logical examples to support your claims rather than listing general observations. The conclusion is also quite brief and does not effectively summarize the main points discussed in the body paragraphs.

Coherence and Cohesion — Band 5.0

The essay is organized into paragraphs, but the logical progression of ideas is frequently interrupted by awkward phrasing and unclear transitions. While cohesive devices like 'Firstly' and 'Secondly' are used, they are often followed by sentences that do not flow naturally from the previous point. Referencing is sometimes unclear, such as in the phrase 'another one thing about purchasing', which makes it difficult for the reader to follow your train of thought. Improving the use of linking words and ensuring that each sentence builds logically upon the last will significantly enhance the coherence of your writing.

Lexical Resource — Band 5.0

The vocabulary is limited and often repetitive, with several instances of incorrect word choice and spelling errors, such as 'cloths' instead of 'clothes', 'advertisment', and 'reaserch'. You rely on basic vocabulary, and there is little evidence of less common lexical items or idiomatic expressions. Phrases like 'wanted attracted their products' are grammatically and lexically confusing, which hinders the clarity of your message. To reach a higher band, you should work on expanding your vocabulary to include more precise terms related to marketing and consumer behavior, and pay closer attention to correct spelling and word formation.

Grammatical Range and Accuracy — Band 5.0

There are frequent grammatical errors throughout the text, including issues with subject-verb agreement ('there are many people', 'industries always choose'), article usage, and sentence structure. Many sentences are fragmented or run-on, such as 'According to my opinion, it not workout all the time. because their are many people with different mindset'. These errors are persistent and occasionally make it difficult for the reader to grasp the intended meaning. You should focus on mastering basic sentence construction, ensuring that each sentence has a clear subject and verb, and practicing the correct use of punctuation to avoid run-on sentences.

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