Band 5.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-05

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.0)

Many individuals nowadays believe that advertising very significant and successful and it inclined us towards the products, and some people think that, people are not that much interested in watching advertisements because it is very common. This essay will discuss both views before explaining why i believe strong advertising is very successful.

On the one hand, People believe that advertising is very successful for selling their products and convince us to buy that product, Because the majority of marketing companies have targeted audience for their products. For example, most of the toy's marketing have been done on specific cartoon channels, because when kids were watching cartoons on television they just want to buys that toy. Moreover, as a result of this marketing strategy, the sales of products will be increased.

On the other hand, others think that advertising is very common nowadays and because of that individual don not pay attentions towards ads. Advertising being ignored by many citizens because of wrong algorithms or trying to sell their products without giving proper instruction, since sometimes marketing agencies show ads to a user, who are an appropriate. For instance, showing kids products to male audience, even though some companies trying to sell there products without showing proper advice how to use, this type of problem leads to less interest of public.

However, according to my perspective advertising play very important role and very effective for selling products, because nowadays marketing done through social media apps with help of influencers and also ads are very interesting at present because of the creativity.

In conclusion,

AI examiner evaluation

Task Achievement / Task Response — Band 5.0

The essay addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat limited. While you provide an example regarding toy marketing, the explanation for why advertising is ignored is less developed and relies on generalizations about 'wrong algorithms' and 'inappropriate' ads. To reach a higher band, ensure that each body paragraph contains a fully extended argument with more specific reasoning. The conclusion is incomplete, which impacts the overall task completion. Ensure you always provide a full summary of your main points and restate your position clearly in the final paragraph.

Coherence and Cohesion — Band 5.0

The essay is organized into paragraphs, which helps the reader follow the structure. You use some cohesive devices like 'On the one hand' and 'Moreover', but the flow is occasionally mechanical. The transition between ideas within paragraphs could be smoother. For example, the jump from discussing algorithms to the lack of instructions in the second body paragraph feels abrupt. Additionally, the essay ends abruptly with 'In conclusion,', which indicates a failure to manage the structure of the response effectively. Improving the use of linking words and ensuring a complete concluding paragraph will significantly improve your score.

Lexical Resource — Band 5.0

Your vocabulary is generally adequate for the task, but it lacks the precision and variety required for higher bands. You rely on basic terms like 'very significant', 'very successful', and 'very important'. There is also some awkward phrasing, such as 'it inclined us towards the products' and 'marketing done through social media'. To improve, try to incorporate more sophisticated collocations and topic-specific vocabulary related to marketing and consumer behavior. Avoid repeating 'very' as an intensifier; instead, use stronger adjectives or adverbs to convey your meaning more effectively.

Grammatical Range and Accuracy — Band 5.0

There are frequent grammatical errors throughout the text that occasionally impede clarity. Issues include subject-verb agreement ('advertising play very important role'), article usage ('most of the toy's marketing'), and sentence structure ('Advertising being ignored by many citizens'). You attempt some complex sentences, but they often contain errors in punctuation or word order. To improve, focus on mastering basic sentence construction, specifically ensuring that verbs agree with their subjects and that articles are used correctly. Proofreading for common slips like 'there' instead of 'their' will also help improve your accuracy.

See this exact question answered at other band scores — the same prompt compared across bands.

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