Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-06
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
In this modern world, advertisement of products become so common that every retailer thinks his product is least selling unless advertising it. It is the thing that urges people to buy products. Since it is widespread, people don't pay attention to it anymore. The argument that advertisement influences a lot of people to buy products is a subject that is both supported and refuted. This essay will analyze this argument before declaring a position.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 4.0
The response is significantly under the 250-word minimum requirement, which severely limits your ability to develop ideas. While you have introduced the topic and acknowledged both sides of the argument, the essay stops abruptly before any substantive discussion or personal opinion can be provided. To reach a higher band, you must expand on each viewpoint with specific examples and logical reasoning, and ensure your own position is clearly stated and supported throughout the essay. Currently, the task is only partially addressed due to the lack of development.
Coherence and Cohesion — Band 5.0
The text is too brief to demonstrate effective paragraphing or a logical progression of ideas. While the sentences provided are grammatically linked, there is no evidence of cohesive devices (such as 'furthermore', 'however', or 'consequently') that would be necessary to connect complex arguments in a full-length essay. The structure is currently limited to an introduction, which makes it impossible to evaluate your ability to organize a coherent argument across multiple paragraphs.
Lexical Resource — Band 5.0
Your vocabulary is functional but basic. Phrases like 'In this modern world' and 'urges people to buy products' are common and somewhat repetitive. There is little attempt to use less common or academic vocabulary that would demonstrate a wider range. To improve, focus on using more precise collocations and topic-specific terminology related to marketing and consumer behavior. For example, instead of 'least selling', consider using 'underperforming' or 'failing to gain market traction'.
Grammatical Range and Accuracy — Band 5.0
The grammar contains several errors that affect fluency. For instance, 'advertisement of products become' should be 'advertisements for products have become', and 'unless advertising it' is an awkward construction that should be 'unless they advertise them'. You rely on simple sentence structures, and the lack of variety limits your score. To improve, practice using a mix of complex sentences, such as conditional clauses or relative clauses, and ensure subject-verb agreement is consistent throughout your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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