Band 6.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-06
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 6.0)
It is often argued that advertisements play a vital role in promoting products, while others believe that advertising has become so widespread that people no longer pay attention to it. This essay will discuss both perspectives before presenting my own opinion. In my opinion, advertising is beneficial because it enables companies to build trust with their customers and promote their products effectively through online platforms.
On the one hand, those who support this view contend that advertisements are an effective way to promote products and services. This is because consumers can easily access information about different products while staying at home. As a result, both companies and customers benefit, as businesses can reach a wider audience and consumers can make informed purchasing decisions. For example, many people shop online through international platforms such as Alibaba and Daraz after seeing advertisements for various products. Therefore, advertising is highly effective in promoting products.
On the other hand, advocates of the opposing view argue that advertising has become so common that people often ignore it. This is because advertisements frequently appear while people are browsing social media or watching online videos, which many consider distracting and time-consuming. For instance, platforms such as Facebook and YouTube often display advertisements before the main content, leading many users to skip or ignore them. Nevertheless, I find the first viewpoint more convincing because well-designed advertisements provide useful information and help consumers make better purchasing decisions.
In conclusion, both viewpoints present valid arguments. However, I firmly believe that advertisements should continue to be used because they are an effective way to promote products and benefit both businesses and consumers. Hence, this approach is likely to bring greater long-term benefits.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 6.0 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 6.0 |
| Overall | 6.0 |
Task Achievement / Task Response — Band 6.0
The response addresses all parts of the prompt by discussing both viewpoints and providing a clear personal opinion. The position is consistent throughout the essay. The ideas are relevant and supported by examples, such as the mention of Alibaba and YouTube. However, the development of the arguments is somewhat brief. To reach a higher band, the analysis could be deepened by exploring the psychological impact of advertising or the nuances of consumer behavior in more detail. Overall, the response is well-focused and meets the requirements of the task effectively.
Coherence and Cohesion — Band 6.0
The essay is logically organized with a clear introduction, two body paragraphs, and a conclusion. Each paragraph has a central topic, and the progression of ideas is easy to follow. Cohesive devices such as 'On the one hand,' 'On the other hand,' 'As a result,' and 'Nevertheless' are used appropriately to link ideas. The paragraphing is sufficient and contributes to the overall clarity of the text. The flow between sentences is smooth, and the referencing is clear throughout the response, ensuring that the reader can easily track the writer's line of reasoning.
Lexical Resource — Band 5.5
The vocabulary used is adequate and appropriate for the task. The student demonstrates a good grasp of topic-specific language, such as 'promoting products,' 'informed purchasing decisions,' and 'international platforms.' While the range is sufficient for the task, it lacks some of the more sophisticated or idiomatic expressions that would characterize a higher band. There are no significant errors in word choice or spelling that impede communication. To improve, the student should aim to incorporate more precise collocations and a wider variety of academic vocabulary to enhance the sophistication of the writing.
Grammatical Range and Accuracy — Band 6.0
The essay displays a good control of grammar with a mix of simple and complex sentence structures. Most sentences are error-free, and the punctuation is used correctly. The student successfully uses complex structures, such as 'This is because advertisements frequently appear while people are browsing social media,' which demonstrates a good command of sentence construction. There are no major grammatical errors that cause confusion. To achieve a higher score, the student could experiment with a greater variety of complex grammatical forms, such as conditional sentences or more advanced passive constructions, while maintaining the current level of accuracy.
See this exact question answered at other band scores — the same prompt compared across bands.
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