Band 4.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 4.5 · Cambridge IELTS 15 · 2026-08-07

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 4.5)

Advertisement is backbone of every business . In bygone era , there were less medium to advertising a new product in the market. whereas in this day and age, it become more easy to advertising into the market by the use of technology .It is highly debatable whether advertising is extremely successful at persuading individuals to buy things and advertising is so common that we no longer pay attention it to. I shall discuss both views in upcoming segment.

The major reason in the supports of adverti

AI examiner evaluation

Task Achievement / Task Response — Band 4.0

The response is significantly under-length at only 87 words, failing to meet the 250-word minimum requirement. Consequently, the task is only partially addressed. The introduction attempts to set up the discussion, but the essay stops abruptly after the first sentence of the first body paragraph. Because the response is incomplete, it is impossible to evaluate the development of ideas or the presentation of a clear position. To improve, you must ensure you write a full essay that explores both sides of the argument and provides a clear personal opinion, ensuring you meet the minimum word count to allow for full development of your points.

Coherence and Cohesion — Band 4.0

The text is too short to demonstrate a coherent structure or effective paragraphing. While there is an attempt to use cohesive devices such as 'whereas' and 'in this day and age', the abrupt ending prevents the development of logical progression. The introduction is present, but the lack of body paragraphs and a conclusion means there is no overall organization. To achieve a higher score, you need to structure your essay with clear paragraphs, each focusing on a specific idea, and use a wider range of linking words to connect your sentences and paragraphs logically.

Lexical Resource — Band 4.5

The vocabulary used is basic and contains several errors in word form and collocation. For example, you wrote 'there were less medium to advertising' instead of 'fewer media for advertising' and 'it become more easy to advertising' instead of 'it has become easier to advertise'. These errors indicate a limited range of vocabulary and difficulty with word choice. To improve, focus on learning the correct forms of words (e.g., noun vs. verb) and practice using more precise, academic vocabulary appropriate for an IELTS essay.

Grammatical Range and Accuracy — Band 4.5

The response contains frequent grammatical errors that hinder clarity. Issues include missing articles ('Advertisement is backbone'), incorrect verb tenses ('it become'), and awkward phrasing ('pay attention it to'). There is a lack of complex sentence structures, and the existing sentences are simple or contain errors that impede communication. To improve, focus on mastering basic sentence construction, including subject-verb agreement and the correct use of articles. Once you have a solid foundation, work on incorporating complex structures like relative clauses or conditional sentences to demonstrate a wider range.

See this exact question answered at other band scores — the same prompt compared across bands.

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