Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-08
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
Advertising has a very common part in our life. People think advertising is a succesfull thing that help people to buy anything. While some people dont pay attantion on advertising.
On the one hand, from advertising compnies can get people attantion on their products. advertisiment can agree people to buy this product. By advertising compnies can show to people how good there product is. They can show how good their product can be in daily life. For example, a mobile company will advertise his mobile and they will show the main featurs of the mobile like camera, battery, and other featurs. this thing will attract people to buy mobile phone. Advertising can also remind people that they already use this product. Advertising has a big effect on people choices.
On The other hand, People see advertisiment everywhere in daily life. They see advertisiment on television,social media,websites even they see tham on buses. they think its a west of time and a boring thing. For example, Those people who use social media allot, like youtube, facebook, instagram, they see deffirent kind of advertisiment but they dont pay attantion on the advertise just skip it and move on to other thing. they dont preffer advertisment to buy thing in daily life.
In my oppinion, Advertising has a good effect in our daily life. it helps people to run there product in a community where everyone can see it and it also can make people to buy it.
in conclusion, advertising can influnce people to buy things, but some people dont pay attantion on advertisiment they see it often in daily life.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a personal opinion, meeting the basic requirements of the task. However, the development of ideas is limited. While you mention that advertising helps companies show product features, the explanation remains superficial. The second view regarding the 'waste of time' aspect is also briefly touched upon but lacks depth. To improve, you should expand on your arguments with more specific reasoning or hypothetical scenarios. Your position is clear, but the overall development is somewhat repetitive and lacks the analytical depth required for a higher band score.
Coherence and Cohesion — Band 5.5
The essay is organised into paragraphs, which helps the reader follow the structure. However, the use of cohesive devices is mechanical and sometimes inaccurate. For example, the transition 'in conclusion' is used, but the internal flow within paragraphs is often choppy due to short, simple sentences. There is a lack of sophisticated linking words to connect ideas smoothly. Referencing is occasionally unclear, such as the use of 'this thing' to refer to a previous concept. Improving the variety of transition signals and ensuring logical progression between sentences would significantly enhance the coherence of your writing.
Lexical Resource — Band 5.0
The vocabulary is adequate for the task but remains quite basic and repetitive. Words like 'good', 'thing', and 'buy' are used frequently. There are several spelling errors, such as 'succesfull', 'compnies', 'attantion', 'west', and 'deffirent', which distract the reader. While you attempt to use topic-specific vocabulary like 'social media' and 'features', the range is limited. To achieve a higher score, you should focus on using more precise synonyms and collocations, and pay closer attention to spelling accuracy to ensure your writing appears more professional and polished.
Grammatical Range and Accuracy — Band 5.0
The response relies heavily on simple sentence structures. While there are attempts at complex sentences, they often contain grammatical errors, such as 'Advertising has a very common part in our life' (should be 'plays a significant role') and 'advertisiment can agree people to buy' (should be 'persuade'). Subject-verb agreement and article usage are inconsistent throughout the text. Punctuation is also problematic, with missing spaces after periods and commas. To improve, you need to practice constructing more complex sentences using subordinating conjunctions and ensure that basic grammatical rules regarding verb forms and articles are applied consistently.
See this exact question answered at other band scores — the same prompt compared across bands.
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