Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising has become increasingly common as compared to the past years. While some people believe that advertising is highly beneficial at persuading customers to purchase products, others argue that this method isoutdated now and there is no need to pay attention to it. This essay will examine both perspectives along with valid reasons and appropriate examples in the following paragraphs.

On the one hand, supporters of the former view believe that it is one of the most effective approaches to reach a wider consumer base. Due to advertising, many individuals know more about the product and its specification, which can create desire among customers to buy items. For instance, mobile manufacturing companies such as Apple and Vivo run new mobile phone advertisements on different platforms such as TVs, which can helps to reach large audience. Moreover, it helps to change the customer behaviour by showing the constant advertisements. As a result, customers buy the product, which helps businesses to increase their sales and earn more profit through this.

On the other hand, advocates of the latter view argue that this method is more common and everyone is familiar with this. Since technology is growing rapidly, there are many alternatives such as SEO and content marketing has become more popular rather than the advertising, which makes advertisements more outdated. For example, many companies promote content marketing, in which content regarding product post on social media. Consequently, it can make the advertisements out-fashioned and no longer need to pay attention.

In conclusion, although there are many alternatives available, I believe that advertising is the most successful at persuading us to purchase things. Not only does it help firms to reach large leads, but it also effective method to change the customer behaviour and create a desire to buy products and increase the sales.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The essay addresses both views and provides a clear personal opinion in the conclusion. The ideas are relevant, such as the mention of SEO and content marketing as alternatives to traditional advertising. However, the development of these ideas is somewhat limited. For instance, the argument regarding 'outdated' advertising could be more deeply explored by discussing the psychological impact of ad-blindness. While the position is consistent, the supporting arguments are a bit repetitive and lack the depth required for a higher band. The response covers all parts of the prompt, but the analysis remains at a surface level.

Coherence and Cohesion — Band 6.5

The essay is logically organized with a clear introduction, two body paragraphs, and a conclusion. Cohesive devices are used, such as 'On the one hand,' 'Moreover,' and 'Consequently,' which help guide the reader. However, some transitions feel slightly mechanical or repetitive. Paragraphing is used appropriately to separate the two opposing views. The progression of ideas is generally clear, although the link between the second body paragraph and the conclusion could be more seamless to ensure a more sophisticated flow of arguments.

Lexical Resource — Band 6.0

The vocabulary is adequate for the task, allowing the writer to express ideas clearly. There are attempts to use topic-specific terminology like 'consumer base,' 'SEO,' and 'content marketing.' However, there are some inaccuracies in word choice and collocation, such as 'reach large leads' (which is not standard usage) and 'out-fashioned' (instead of 'outdated' or 'old-fashioned'). The range of vocabulary is sufficient to communicate the message, but it lacks the precision and flexibility required for a higher band score.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. There are several grammatical errors that occasionally distract the reader, such as 'which can helps to reach' (subject-verb agreement error) and 'there are many alternatives such as SEO and content marketing has become' (incorrect sentence structure). Punctuation is generally functional, but the control over complex structures is inconsistent. While the meaning is always clear, the frequency of these minor errors prevents the essay from reaching a higher band for grammatical accuracy.

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