Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-09

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising has become increasingly common as compared to the past. While some people believe that advertising is highly beneficial at persuading customers to purchase products, others argue that this method isoutdated now and there is no need to pay attention to it. This essay will examine both perspectives along with valid reasons and appropriate examples in the following paragraphs.

On the one hand, supporters of the former view believe that it is one of the most effective approaches to reach a wider consumer base. Due to advertising, many individuals know more about the product and its specification, which can create desire among customers to buy items. For instance, mobile manufacturing companies such as Apple and Vivo has run new mobile phone advertisements on different platforms such as TVs, which can help them to reach large audience. Moreover, it helps to change the customer behaviour by showing the constant advertisements. As a result, customers buy the product, which helps businesses to increase their sales and earn more profit through this.

On the other hand, advocates of the latter view argue that this method is no longer able to gain individuals attention. This is because people have developed the habits of ignoring them. For example, many internet users avoid the online advertisements and purchase the software which provides ads-blocking facilities. Consequently, their ability to attract customer attention mat have decreased.

In conclusion, although there are many alternatives available, I believe that advertising is the most successful at persuading us to purchase things. Not only does it help firms to reach large leads, but it also effective method to change the customer behaviour and create a desire to buy products and increase the sales.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The response addresses all parts of the task by discussing both views and providing a clear personal opinion. The ideas are relevant, such as the mention of ad-blocking software and the role of advertising in brand awareness. However, the development is somewhat limited. For instance, the explanation of why advertising is 'outdated' could be more deeply explored beyond just ad-blocking. The conclusion clearly states your position, but the supporting arguments in the body paragraphs could benefit from more nuanced analysis to reach a higher band. Overall, the task is fulfilled, but the depth of argumentation is consistent with a solid Band 6.5 or 7.0 level.

Coherence and Cohesion — Band 6.5

The essay is logically organized with a clear introduction, two body paragraphs, and a conclusion. Paragraphing is used appropriately to separate the two viewpoints. Cohesive devices such as 'On the one hand', 'On the other hand', 'Moreover', and 'Consequently' are used to guide the reader through the argument. However, some transitions feel slightly mechanical, and the referencing could be smoother in places. For example, the link between the first body paragraph's conclusion and the previous sentences is a bit abrupt. Overall, the progression of ideas is clear and easy to follow throughout the response.

Lexical Resource — Band 6.0

You demonstrate an adequate range of vocabulary for the task, including terms like 'consumer base', 'specifications', and 'advocates'. There are some minor inaccuracies in word choice, such as 'reach large leads' (which is not a standard collocation in this context) and 'mat have decreased' (a typo for 'may'). While you attempt to use some less common vocabulary, the overall range is sufficient but not particularly sophisticated. To improve, focus on using more precise collocations and ensuring that your word choices are contextually accurate to convey your ideas with greater clarity and impact.

Grammatical Range and Accuracy — Band 6.0

The essay uses a mix of simple and complex sentence structures. There are several grammatical errors that occasionally distract the reader, such as subject-verb agreement issues ('Apple and Vivo has run' should be 'have run') and minor punctuation or spelling slips ('isoutdated', 'mat have'). While these errors do not impede communication, they occur frequently enough to prevent a higher score. You show an ability to construct complex sentences, but the control over these structures needs to be more consistent. Focusing on proofreading for basic agreement and verb tense consistency will help improve your accuracy.

See this exact question answered at other band scores — the same prompt compared across bands.

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