Band 4.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 4.0 · Cambridge IELTS 15 · 2026-08-11
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 4.0)
well its good topic I think in todays modern time advertising is very successfully.because if you make good and unique advertisment then all people attractive and more excited to buy the thing now you can post your advertisements on different social media platforms todays more people are do online shopping so its good if you post your advertisment on social media to get more customers i think .advertisment is important because if you your business shows then coustomers arrived . if you do advertisment then as people for feed back and coustomer review if your product has good quality and better from others and coustomers give Good feed back then your business is grow up and the other side sometimes advertisment is not so important some products has not needed for example if your product is banned you should not be able to do advertisment but overall my thought is that ,dvertesment is important in today's life
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 4.0 |
| Coherence and Cohesion | 4.0 |
| Lexical Resource | 4.0 |
| Grammatical Range and Accuracy | 4.0 |
| Overall | 4.0 |
Task Achievement / Task Response — Band 4.0
The response fails to meet the minimum word count requirement of 250 words, reaching only 157 words. This significantly impacts the development of ideas. While the prompt asks to discuss both views and provide an opinion, the response is underdeveloped. It touches upon the effectiveness of advertising but fails to adequately address the opposing view that advertising is ignored due to its ubiquity. The arguments provided are simplistic and lack the necessary depth and supporting examples required for an academic essay. Consequently, the response only partially addresses the task requirements.
Coherence and Cohesion — Band 4.0
The essay lacks a clear paragraph structure, appearing as a single block of text. There is a lack of logical progression between ideas, and the use of cohesive devices is almost entirely absent. The transition between the two sides of the argument is abrupt and confusing, making it difficult for the reader to follow the writer's line of reasoning. The absence of proper punctuation, such as full stops and capital letters, further disrupts the flow of the text and makes the overall arrangement incoherent.
Lexical Resource — Band 4.0
The vocabulary is very basic and repetitive, relying on simple terms like 'good', 'things', and 'business'. There are frequent errors in word choice and spelling, such as 'advertisment' (misspelled throughout), 'coustomers', and 'grow up' (used incorrectly). The range of vocabulary is insufficient to express complex ideas or demonstrate any awareness of style or collocation. The limited lexical range restricts the ability to convey precise meanings, which is expected at higher band levels.
Grammatical Range and Accuracy — Band 4.0
The response contains frequent grammatical errors that impede communication. There is a lack of sentence control, with many run-on sentences and a complete absence of proper punctuation. Basic errors in subject-verb agreement, such as 'advertisment is very successfully' and 'more people are do online shopping', are common. The essay relies almost exclusively on simple sentence structures, and attempts at more complex constructions are consistently faulty. Punctuation is largely ignored, which makes the text difficult to parse.
See this exact question answered at other band scores — the same prompt compared across bands.
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