Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-12

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Many people believe that advertisement is the influential thing that pressure them to buy the things whereas other group of people consider that the advertisement is so common that they don't pay attention to it. Nowadays many people use social media platforms and they are influence by the influencer and buy randomly . In the same way, The group of people are also there who check out the quality, durability and get the things.

Teenagers along with the late adult peoples are nowadays fascinated randomly by the advertisement. Basically, They always want to adapt the life of influencer's or actors so if they are on advertisement then they purchase the things. In some cases non-essential things are also bought.

For an example if popular cricketer Virat Kholi is in advertisement of Shampoo than customer buy the it without testing reviews.

For some instance, there are particular type of people who observe the quality, cost, durability and whether it is essential or not. They observe the reviews and compare with different kind of similar product then placed the order. For example: To purchase shoes it's cost, durability, comfortness is checked. If these parameter is not their in accordance to their requirement they don't purchase it.

In conclusion, I think each and every individual should be cautious while purchasing goods. The customer's reviews, quality parameters, necessities and comparison with other brand product is very important. It will save money and time. For the shake of fandom wasting money will create a problem in our daily lives.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both views and provides a clear personal opinion in the conclusion. However, the development of ideas is somewhat limited and repetitive. For example, the discussion on influencers and celebrities is a bit narrow, and the second body paragraph relies heavily on a single example of buying shoes. While the task is addressed, the arguments lack depth and the explanation of why people might ignore advertising is underdeveloped compared to the persuasion aspect. To improve, you should expand on the psychological reasons why consumers might become desensitized to advertising, rather than just focusing on the act of purchasing.

Coherence and Cohesion — Band 5.5

The essay is organized into logical paragraphs, and there is a clear progression of ideas. However, the use of cohesive devices is sometimes mechanical or slightly awkward, such as 'For some instance' or 'In the same way'. Referencing is occasionally unclear, particularly in the first paragraph where 'The group of people are also there' is grammatically disjointed. Paragraphing is used appropriately to separate the two views and the conclusion, which helps the reader follow the argument. Improving the variety and naturalness of transition words would elevate the score.

Lexical Resource — Band 5.0

The vocabulary is generally adequate for the task but lacks precision and variety. There are several instances of awkward phrasing and word choice errors, such as 'comfortness' (should be 'comfort'), 'late adult peoples' (should be 'adults'), and 'For the shake of fandom' (should be 'sake'). The range is somewhat limited, relying on basic terms like 'things' and 'buy' repeatedly. To reach a higher band, you should incorporate more precise academic vocabulary related to consumer behavior and marketing, and ensure that collocations are used correctly.

Grammatical Range and Accuracy — Band 5.0

The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede the flow. Examples include subject-verb agreement issues ('customer buy the it'), article misuse ('in advertisement of Shampoo'), and awkward sentence construction ('If these parameter is not their in accordance to their requirement'). While the meaning is generally clear, the frequency of these errors prevents the essay from reaching a higher band. Focusing on proofreading for basic subject-verb agreement and pluralization would significantly improve the accuracy of your writing.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.