Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-12
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
In present time, advertisements play significant role and helping with their companies and small business. It is believe that, some people think that advertising is extremely successful at persuading us to purchase things, while other individuals argue that advertising is common factor that we no longer pay attention to it. I will discuss both views and give my opinon.
To embark with, advertisements are assisting small businesses and local shops. As a result, advertising have been promoting new products and brand collection because it is supporting to business growth and market expansion. For explanation, many individuals can try to new brand collection and without impulse buying. For example, advertising is more beneficial for businesses and consumers. It helps to people learn about new products and services. Companies can use marketing strategy to promote their new products to potential customer. Additionally, many companies are proving job opportunities through advertisements.
On the other hand, advertisements provide unnecessary thing again. However, sometime, they have provided misleading information through social media so people can easily trust them and spending money on unnecessary products. For example, advertising can also have negative effects. It may encourage people to buy products they do not really need. materialistic lifestyle attract advertisements can make people spend money on expansive clothes or phones. In addition, sometime individuals can waste of money on their unnecessary products and become more expansive.
To conclusion, advertising help to people gain knowledge about new products and quality information, while sometimes advertising can provide misleading information and encourage people to purchase expansive things. In my opinion, advertising support for local shops and business to implement new things, they are creating job opportunities and providing useful information throughout the world.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The response addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat superficial. For instance, the argument that advertising is 'common' and ignored is not fully explored; instead, the second paragraph focuses on the negative aspects of advertising (misleading information/unnecessary spending) rather than the specific prompt regarding the lack of attention paid to it. The ideas are relevant but lack depth and specific examples to support the claims effectively. To improve, ensure each paragraph directly addresses the specific aspect of the prompt and provides more detailed reasoning.
Coherence and Cohesion — Band 5.5
The essay is organised into paragraphs, which is a positive feature. However, the use of cohesive devices is often mechanical or inaccurate. Phrases like 'To embark with' are not standard English, and the transition between ideas is sometimes abrupt. Referencing is occasionally unclear, such as in the second paragraph where the link between 'new brand collection' and 'without impulse buying' is confusing. While there is a logical progression, the lack of sophisticated linking words and the repetitive nature of some sentences hinder the flow of the argument.
Lexical Resource — Band 5.0
The vocabulary is generally adequate for the task but lacks the precision and variety required for a higher band. There is significant repetition of words like 'products', 'advertising', and 'expensive' (misspelled as 'expansive'). Some word choices are unnatural, such as 'To embark with' or 'materialistic lifestyle attract advertisements'. The range is limited, and the student struggles to use less common lexical items accurately. To improve, focus on learning collocations and synonyms to avoid repetitive phrasing and ensure words are used in the correct context.
Grammatical Range and Accuracy — Band 5.0
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede clarity. Examples include subject-verb agreement issues ('advertisements play significant role', 'advertising have been promoting') and incorrect word forms ('It is believe that', 'waste of money on their unnecessary products'). Punctuation is generally functional, but the sentence construction is often awkward. While the meaning is usually discernible, the high frequency of errors in basic grammar prevents the essay from reaching a higher band score.
See this exact question answered at other band scores — the same prompt compared across bands.
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