Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-13

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

This forms the basis of Advertisements, which dignifies the people's opinions that it is a good marketing source of buying things, some of them are just ignoring advertisings products for some reasons. let's discuss them in detail.

Advertisements are the basic source of social media marketing, for the business developments. People are praising that it is a successful at persuading buy things. Why? because it helps people to attract towards the good products, depending upon the market level of this advertisements. It makes the people as a regular customer of the advertising products and offers them good discount on their affordable budget. Which increase their customer level, Marketing ratings, and growth of business development. Which I also claim is an extremely successful to buying good and original products with warranty.

Now talking about those who are ignoring these sources and claiming that it is common now a days. Yeah it is common, but paying no attention to any advertising is such a reason is that normally people don't really like ads while using phone or scrolling social media apps they just skip them at any matter. Most of the people don't trust these advertising stuff cuz they thought it is fake, because some of advertisements are also making some fake ads or scams for attracting people for their marketing development in illegal way. That's why they don't trust these ads posts especially in social media marketing.

The conclusion is that, it is the fine source for business development but in a legal way, which makes good sales of your product and increase your customers in your market level.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both views and provides a personal opinion, though the development is limited. The arguments are somewhat repetitive and lack depth. For instance, the explanation for why people ignore ads focuses heavily on 'scams' and 'fake ads' rather than the broader concept of 'ad blindness' or saturation. The position is clear, but the supporting ideas are underdeveloped, and the essay lacks a sophisticated analysis of the prompt's core tension. To improve, you should aim to provide more nuanced examples and ensure each paragraph explores a distinct aspect of the argument rather than restating the same points about business development.

Coherence and Cohesion — Band 5.5

The essay is organised into paragraphs, but the logical flow is often disrupted by awkward phrasing and informal transitions. The use of cohesive devices is mechanical and sometimes inaccurate, such as starting sentences with 'Which' or 'Yeah'. The referencing is occasionally unclear, making it difficult for the reader to follow the progression of ideas. Paragraphing is present, but the internal structure of the paragraphs lacks the necessary cohesion to link sentences smoothly. Improving the use of linking words like 'consequently', 'furthermore', or 'in contrast' would help create a more professional and coherent structure.

Lexical Resource — Band 5.0

The vocabulary is limited and often repetitive. Phrases like 'business development', 'marketing level', and 'advertising products' are used frequently, which restricts the range. There are also issues with word choice and collocation, such as 'dignifies the people's opinions' and 'advertising stuff'. The language is generally informal and lacks the precision required for an Academic Task 2 response. To reach a higher band, you should focus on using a wider variety of topic-specific vocabulary and synonyms to avoid repetition and improve the sophistication of your writing.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors, including issues with subject-verb agreement ('some of them are just ignoring', 'it is a successful at persuading'), sentence fragments, and incorrect punctuation. While the meaning is generally clear, the errors are persistent and distract the reader. The range of structures is limited, relying mostly on simple or poorly constructed complex sentences. To improve, focus on mastering basic sentence construction, ensuring correct verb forms, and reducing the frequency of errors in basic grammar, such as articles and pluralisation.

See this exact question answered at other band scores — the same prompt compared across bands.

Browse more IELTS Writing model answers or get your own writing scored by the same AI examiner.