Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-15
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
In my perspective using right channel of advertisment is an important tool to achieve desired results from the target market . First we need to study the existing market and the innovation we would like to bring as per needs of our target market.
We can use different advertisement strategies like using Social media , placing Billboards and Banners , TV ads , Promotional offers , word of mouth or hiring some influencers to advertise your product or service. For social media we have different paltforms like instagram , facebook , whatsapp etc as our youth is active on these paltforms . Many enterprenuers use Instagram or Facebook to launch their product as it is cheap and you can modify the picture using AI tools . TV channels also play an impotant role in marketing a prodcut and mostly senior citizens watch news on tv as they are less interested in social media . One can steal the prime time of advertisement for example before the headlines . We see banners on road or bill boards near traffic signals where all drivers , passengers or passers take a look at them till traffic signals turn to green. We see in shopping malls different brands set discount offers on specific dates like 14-August or 25-December and their sales boom as people wait for these offers throught the year . Moreover there is type of advertising call " Word of Mouth " which is one of the most effective technique when your freind , colleague , family member has experienced product or went to some restaurant they tried and refer it to others. However some people do not believe in trying new products and are loyal to some specific brand do no pay attention to any advetising technique.
In my opinion advertising new prouct is a necessity of today's market as it brings innovation add adds new flavors to the existing products. Advetising new products is a great activity as it creates healthy competition and market is safe from the monopoly.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.0
The response addresses the prompt but fails to balance the two views effectively. The task asks to discuss both views and provide an opinion; however, the essay focuses almost exclusively on listing advertising strategies rather than discussing the debate about whether advertising is persuasive or ignored. The 'opinion' is provided in the final paragraph, but it does not directly address the prompt's core tension. The ideas are descriptive rather than analytical, and the discussion of the second view (that people ignore ads) is limited to a single sentence. To improve, you must dedicate specific paragraphs to analyzing the arguments for both sides before presenting your own perspective.
Coherence and Cohesion — Band 5.0
The essay lacks a clear structure. The introduction does not paraphrase the prompt or outline the essay's direction. Paragraphing is inconsistent; the second paragraph is a long, dense list of advertising methods that lacks clear logical progression. Cohesive devices are used in a very basic or mechanical way (e.g., 'First', 'Moreover', 'However'). There is a lack of clear topic sentences to guide the reader through the arguments. To improve, ensure each paragraph has a clear focus, and use a wider variety of linking words to connect ideas more fluidly rather than just listing examples.
Lexical Resource — Band 5.5
The vocabulary is adequate for the task but lacks the precision and range required for a higher band. There are several spelling errors, such as 'advertisment', 'paltforms', 'enterprenuers', 'impotant', 'prodcut', and 'prouct'. These errors are frequent and occasionally distracting. While you use some relevant topic-specific vocabulary like 'target market', 'monopoly', and 'prime time', the overall range is limited. To improve, focus on accurate spelling and attempt to incorporate more sophisticated collocations and academic vocabulary to express your ideas with greater nuance.
Grammatical Range and Accuracy — Band 5.5
The essay contains a mix of simple and complex sentence structures, but there are frequent grammatical errors. Issues include missing articles (e.g., 'using right channel', 'on tv'), incorrect verb forms, and punctuation errors, such as missing spaces before commas and periods. Some sentences are run-on or lack necessary prepositions. While the meaning is generally clear, the frequency of errors in basic grammar and punctuation prevents the writing from reaching a higher band. Focus on proofreading your work to correct subject-verb agreement and article usage, and try to vary your sentence structure with more complex clauses.
See this exact question answered at other band scores — the same prompt compared across bands.
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