Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-15

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

Unlike the past, when the marketing stretages were only limited to advertising due to leck of resources. But in present the technology and the audiance bothare much developed.(considering both side of arguments, I am agreed with setatment of other people.)

Can give number of facts which can bulster my side. Let's go back about ten years in time where there was no mobile phones or social media platforms, people were enjoing their life with TV shows and the sellers were advertising their products in intervel. The well known entites were used to play role in this types of adds. and the audiance were getting persuaded to buy things. However, as the years were passed numbers of new brands were published and compitition got incressed. The audiance is also got evolve and not the intencity of impact of that advertisments goes blury. In addition of that, because of the social media platforms more new faces comeup and gain trust of people. By keep minding this factore people are now getting more infulance by reels or posts rather then convencinal advertising. As people know money should go where the return is higher, number of manufacturer & sellers are start hiring the influancer and this phinominan actully shows the impact of new maketing stretages.

However, The products which are conncted with old age people who still used to this common and conventional lifestyle is getting batter performance with advertising but for most of the thigs seinario and targted audinace has been chnaged and this people always wnats somthing new with extra garnishing. This make them feel special and this is the reason why the where the advertising is so common and we no longer pay attention to it.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both sides of the argument and provides a personal opinion. However, the development of ideas is somewhat superficial. While you mention the shift from traditional advertising to influencer marketing, the explanation of why people no longer pay attention to traditional ads is not fully explored. The introduction is quite weak and contains several grammatical errors that obscure your thesis statement. To improve, ensure your position is clearly stated in the introduction and that each body paragraph provides a more detailed analysis of the underlying reasons for the trends you identify, rather than just describing the shift in marketing methods.

Coherence and Cohesion — Band 5.5

The essay is organised into paragraphs, but the logical flow is frequently interrupted by awkward phrasing and sentence-level errors. While you use some cohesive devices like 'However' and 'In addition', the transitions between ideas often feel mechanical or forced. The referencing is sometimes unclear, particularly in the second paragraph where the connection between the historical context and the current trend is disjointed. To improve, focus on using a wider variety of linking words and ensure that each sentence logically follows the previous one to create a smoother, more cohesive argument.

Lexical Resource — Band 5.0

The vocabulary is limited and contains numerous spelling errors, such as 'stretages' for strategies, 'leck' for lack, 'audiance' for audience, 'intervel' for interval, and 'phinominan' for phenomenon. These errors are frequent and occasionally make it difficult for the reader to follow your meaning. You rely on basic vocabulary and struggle to use more sophisticated or precise terms. To improve, you should focus on learning the correct spelling of common academic words and expanding your range of collocations. Try to avoid repeating simple words and look for more precise alternatives to describe marketing and consumer behaviour.

Grammatical Range and Accuracy — Band 5.0

There is a high frequency of grammatical errors throughout the essay, including subject-verb agreement issues ('the audiance were getting', 'numbers of manufacturer & sellers are start hiring'), incorrect sentence structure ('But in present the technology and the audiance bothare much developed'), and punctuation errors. You rely mostly on simple sentence structures, and attempts at complex sentences are often marred by errors. These mistakes frequently impede communication. To improve, focus on mastering basic sentence construction, subject-verb agreement, and the correct use of articles and prepositions. Proofreading for common errors like 'there' vs 'their' and verb tense consistency is essential.

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