Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-16
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
It is argued that advertising is extremely successful at persuading us to buy things while other people think that advertising is become common and we are not longer pay attention. I firmly believe that advertisment is become crucial for introducing new products and sale services. This essay will discuss both views before presenting my opinion .
On the one hand, there are several advantages of advertisments. The primary reason is that a large number of people use social media on daily basis which encourage them to buy products online. Furthermore, online advertisement provide awareness of new-fashion design so that it can reach young generations. Another contributing factor is that growing popularity of young influencers who promote new brands and food products, thereby increasing consumers awareness and sales. For instance, A new company introduce a product by using different methods such as online social media platform, articles and newspapers. As a result, advancement in technology make the advertisement more effective.
On the other hand, the advertising is become common that people do not longer pay attention on it. A key factor is that a busy routine schedule and Workplace pressure often prevent people from paying attention on advertisement. Another reason is that the constant exposure of advertisement can cause to people lose their interest and become less responsive to them. For example, people who watch television or social media exposed to the same advertisements repeatedly. As a result, they become more bored and start ignoring these advertisement.
In conclusion, although excessive use of social media and online sales services can improve the advertisement's quality .
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 5.5 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The essay addresses both views and provides a clear personal position in the introduction. However, the conclusion is incomplete, as it cuts off mid-sentence and fails to summarize the main points or reiterate the final stance. While the ideas are relevant, the development is somewhat repetitive, particularly in the second body paragraph where the points regarding 'busy routines' and 'constant exposure' overlap. To reach a higher band, ensure that the conclusion is fully developed and that each body paragraph offers distinct, well-supported arguments rather than repeating similar concepts.
Coherence and Cohesion — Band 5.5
The essay is organized into paragraphs, and there is a logical progression of ideas. Cohesive devices such as 'On the one hand', 'Furthermore', and 'As a result' are used to link sentences. However, the referencing is occasionally mechanical, and the abrupt ending of the essay significantly impacts the overall coherence. The transition between the introduction and the body paragraphs is clear, but the lack of a finished concluding paragraph makes the structure feel incomplete. Improving the variety of cohesive devices and ensuring a complete, well-structured conclusion would enhance the flow.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task, allowing the writer to express ideas clearly. There are some attempts at less common vocabulary, such as 'advancement in technology' and 'constant exposure'. However, there are several word-choice errors and awkward collocations, such as 'sale services' instead of 'sales services' and 'new-fashion design'. Additionally, there is some repetition of basic terms like 'advertisement' and 'pay attention'. To improve, focus on using more precise synonyms and ensuring that collocations are natural and accurate.
Grammatical Range and Accuracy — Band 5.5
The essay uses a mix of simple and complex sentence structures. However, there are frequent grammatical errors throughout the text, particularly with verb forms and articles. Examples include 'advertising is become common' (should be 'has become'), 'we are not longer pay attention' (should be 'we no longer pay attention'), and 'A new company introduce' (should be 'introduces'). These errors are frequent and occasionally distract the reader, although they do not fully impede communication. Increasing the accuracy of basic verb tenses and subject-verb agreement is essential for a higher score.
See this exact question answered at other band scores — the same prompt compared across bands.
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