Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-17
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Many of people believe that advertising is very sucessful at persuading when to buy things.Some of other believe that advertising is natural that we no longer take notice to it.My opinion is advertising is very sucessful at persuading when to buy things because of when people see product in mobile,bill-board so they notice it and keep remember their product when they go to purchase same product so first they choose product who see in advertising.
Although,many of people think that promotion is very common that no longer take a notice.In nowdays competiton is very high so each and every company do promotion so it is very common.But now people know that promotion is not real as a they see in advertising.Some people believe promotion is only for product sale and only for company benifits.For example in nowdays how many company sell pacaket fruit juice and all they do promoion.But now people understand all brand make promotion for sell their product because they tell in promotion like fruit is real and natural but real-life not aplicables.
However,Some of people still believe in promotion is very sucessful at peruading us to purchase things.Because promotion has direact impact our mind like whatever we can see so it is store in our mind.For example A person who would like to buy a mobile phone but is is little confuse which mobile phone i buy.So he see an a mobile promotion in their television who have many feature and it is also pocket friendly.So his mind capture their memory and whenever he go to buy shopping it remember that promotion.Now company paid celebraty for promotion their brand
To conclude,Many of people believe promotion is very success and some believe it is no longer pay.So their apply a person how attach their product
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 5.0 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both views and provides a clear personal opinion, which is a requirement of the task. However, the development of ideas is somewhat repetitive and lacks depth. For instance, the argument regarding mobile advertisements is mentioned in both the introduction and the third paragraph without adding new insights. The conclusion is underdeveloped and fails to effectively summarize the main points or restate the position clearly. While all parts of the prompt are addressed, the lack of sophisticated supporting evidence and the somewhat simplistic nature of the arguments limit the score to a Band 5.0.
Coherence and Cohesion — Band 5.0
The essay is organized into paragraphs, but the logical progression is often hindered by awkward phrasing and a lack of clear transitions. While some cohesive devices like 'Although' and 'However' are used, they are often placed incorrectly or used to connect ideas that do not logically follow. The referencing is sometimes unclear, particularly in the conclusion, which is fragmented and does not effectively link back to the body paragraphs. The overall structure is present, but the flow of ideas is frequently interrupted by grammatical errors and disjointed sentences.
Lexical Resource — Band 5.0
The vocabulary is limited and repetitive, relying heavily on basic terms like 'promotion', 'product', and 'advertising'. There are frequent spelling errors, such as 'sucessful', 'benifits', 'pacaket', 'peruading', and 'celebraty'. The student struggles with word choice and collocation, for example, 'take a notice' instead of 'take notice' and 'real-life not aplicables' which is unclear. The range of vocabulary is insufficient to express complex ideas precisely, and the persistent spelling mistakes occasionally make it difficult for the reader to follow the intended meaning.
Grammatical Range and Accuracy — Band 5.0
The essay contains a high frequency of grammatical errors that affect readability. There are persistent issues with subject-verb agreement, article usage (e.g., 'an a mobile'), and sentence structure. Many sentences are fragmented or run-on, such as 'Some of other believe that advertising is natural that we no longer take notice to it.' Complex sentence structures are attempted but are almost always faulty, leading to confusion. While the meaning is generally discernible, the high density of errors in basic grammar prevents the response from reaching a higher band score.
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