Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-18
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
The adverting is very common in all over the world the the market brands specially used it it is the good way to attract the people on the brands many brands used them .
Some people in over society say that the advertising is very extremely successful the adverting addicted them to buy advertising goods but on the other hand some people in over society says that the advertising is very common so no need to pay attention to it . In my views the both people haves different mind set but the adverting is very successful in over society because the in advertising the brands gives discounts on special national days some time they invites the superstars to advertise their brand and mostly of the people are fans and they wants to meat the favourite celebrity and some times the advertiser gives specials discount on special days and many peoples attract on it and .
For example my uncle he dont like shopping on the other hands he is the biggest fan of the Cristiano Ronaldo my uncles see adverting banner the clothing brand invites the Ronaldo and the signed shirts they sales my uncle is very exited and ready for shopping and meet their superstar and buy signed shirt so this the is mean reason why adverting is very extremely successful in all over the world on the other hands many people things it is very common no need to pay attention in my view peoples missed very offers and discounts they waste their money because they not gives attention on advertising on the other hand the advertising lover saves their money and gets opportunity to meet their favourite hero .
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 4.5 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 4.5 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both views and provides a clear personal opinion. However, the development of ideas is limited by the lack of formal structure and the reliance on a single, anecdotal example (the uncle and Cristiano Ronaldo) to support the argument. While the prompt is addressed, the discussion lacks the depth and academic tone required for a higher band. The arguments are somewhat repetitive, and the conclusion is not clearly separated from the body, which hinders the overall task response. To improve, you should aim to provide more generalized, analytical arguments rather than relying solely on personal stories.
Coherence and Cohesion — Band 4.5
The essay lacks clear paragraphing, which makes it difficult to follow the progression of ideas. There is a lack of cohesive devices; sentences are often strung together with 'and' or run-on structures, rather than using logical connectors like 'furthermore', 'consequently', or 'however'. The referencing is also unclear at times, such as the transition between the two viewpoints. To improve, you must organize your response into distinct paragraphs (Introduction, Body Paragraph 1, Body Paragraph 2, Conclusion) and use a wider variety of linking words to guide the reader through your argument.
Lexical Resource — Band 5.0
The vocabulary is quite basic and repetitive. Words like 'advertising', 'brands', and 'people' are used frequently without variation. There are also issues with word formation and collocation, such as 'advertising goods' instead of 'advertised products' and 'meat the favourite celebrity' (should be 'meet'). The range of vocabulary is insufficient to express complex ideas precisely. To improve, focus on learning synonyms and collocations related to the topic of marketing and consumer behavior, and ensure you check your spelling for common words.
Grammatical Range and Accuracy — Band 4.5
The essay contains frequent grammatical errors that often impede communication. There are significant issues with subject-verb agreement (e.g., 'my uncles see adverting banner'), incorrect verb tenses, and run-on sentences that lack proper punctuation. The sentence structures are predominantly simple or poorly constructed complex sentences. There is a lack of control over basic grammar, such as articles and pluralization. To improve, focus on mastering basic sentence construction, ensuring every sentence has a clear subject and verb, and practicing the correct use of punctuation to avoid run-on sentences.
See this exact question answered at other band scores — the same prompt compared across bands.
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