Band 5.5 IELTS Writing Task 2 Model Answer

Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-19

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 5.5)

important for publicity, awareness, collobrarion,

drawback flase information, provided link are invalid,

Some individuals believe that posting is effective strategy for buying a goods. While some public assume that it is common practice, and we should not focus on it. In my point of view, an advertising products are benefical to aware a local public. Beside this, It supports customer awareness and collaboration worldwide.

On the one hand, posting items on social media is effective approach. There are several benefits. Firstly, we can effectively aware to mankinds. Secondly, It is crucial for product publicity. For example, if cosmatic company is introduced their products such as lipsticks, and perfumes. For community awareness it is important to showcase their items on social platforms, which encourage a customer to buy them. Evenly, a significant people purchase these products. As a result, the country economy will be improved. Consequently, promotion of products via social medial is positive approach, because it eases a customer services.

On the Other hand, a local community is not takes care of posting because a signficant number of humans are still ignored the adverstiment on media. Moreover, a various regions, where the promotion of product is extremly common practice. Despite a few benefits, there a some potential drawback. Community do not trust on such type of posts because some information is invalid. Most companies promote their items, but quality of these goods are local. Therefore, a various organisations decline their trust on posting.

To summarise, an adverstising is benefical for customer awareness as well as collobration, but I think a right posting content is more important. It supports a customer for taking a right decision to buy something.

AI examiner evaluation

Task Achievement / Task Response — Band 5.5

The response addresses both views and provides a clear personal opinion. However, the development of ideas is somewhat superficial. For example, the argument regarding the economy is asserted without clear logical links, and the discussion on 'invalid information' is vague. While the prompt is addressed, the ideas lack the depth required for a higher band. The introduction includes unnecessary bullet points that do not contribute to the essay's structure. To improve, ensure each paragraph focuses on a single, well-explained point supported by specific reasoning or examples rather than general statements.

Coherence and Cohesion — Band 5.5

The essay is organised into paragraphs, but the logical flow is often disrupted by awkward phrasing and mechanical transitions. While cohesive devices like 'On the one hand' and 'Consequently' are used, they are sometimes applied incorrectly or in a way that feels forced. The referencing is occasionally unclear, such as in the sentence 'a local community is not takes care of posting', which makes it difficult to follow the writer's train of thought. Improved paragraph structure and more natural use of linking words would significantly enhance the coherence of the response.

Lexical Resource — Band 5.0

The vocabulary is limited and often repetitive. There are frequent errors in word choice and collocation, such as 'aware to mankinds' instead of 'raise awareness among people' and 'cosmatic company' (spelling error). The use of 'posting' to refer to 'advertising' is imprecise and informal. To reach a higher band, you should focus on using more precise terminology related to the topic of marketing and consumer behaviour, and pay closer attention to spelling and word forms to avoid distracting the reader.

Grammatical Range and Accuracy — Band 5.0

The essay contains frequent grammatical errors that occasionally impede communication. There are consistent issues with subject-verb agreement (e.g., 'a local community is not takes care'), article usage, and sentence structure. While there is an attempt to use complex sentences, they are often faulty, leading to confusion. For example, 'a significant people purchase these products' is grammatically incorrect. To improve, focus on mastering basic sentence structures and ensuring subject-verb agreement before attempting more complex grammatical forms. Proofreading for common errors like pluralisation and verb tense consistency is essential.

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