Band 5.0 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.0 · Cambridge IELTS 15 · 2026-08-19
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.0)
Advertising is the important part of modern life . and people see advertisements almost everywhere . most of the people believe advertisement is more effective to encouraging the people are buying products . but the other people think that advertising is so common we no pay more attention . but my opinion is in this time advertisement is are very useful to grow the business in a short time .
On the one hand advertisement is very effective because advertisement is very common in this modern time most of the people are starting his business and the business are very grow up because of the using the advertising . In the order time people advertising the brands but the brand are normal work because of the people did not intrast the advertisements but the whole time people are advertising the brand with the use of social media . and every person are used to social media so people are seen the thinks are uploaded in the social media social media is grow to the every brand so i thing so people are intresting advertisements .
And the other hand people did not pay more attention the advertisements because of the people think that why we pay the money to advertising . and the most of the people are did not like to advertising to his brand he think that the work are growing up hidely .
In conclusion my own opinion is advertisement is very useful in the modern life . the method is advertising very grow up the business in the short time but the another people did not pay more attention to advertising .
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.0 |
| Coherence and Cohesion | 5.0 |
| Lexical Resource | 5.0 |
| Grammatical Range and Accuracy | 4.5 |
| Overall | 5.0 |
Task Achievement / Task Response — Band 5.0
The response addresses both views and provides a personal opinion, meeting the basic requirements of the task. However, the development of ideas is limited and often repetitive. For example, the argument that advertising is effective is stated multiple times without specific examples or logical progression. The discussion regarding why people might ignore advertisements is underdeveloped and lacks clarity, making it difficult to follow the reasoning. To improve, you should focus on expanding each point with concrete examples or explanations rather than restating the same idea in different words. The position is clear, but the supporting arguments lack the depth required for a higher band score.
Coherence and Cohesion — Band 5.0
The essay is organised into paragraphs, which is a positive step. However, the use of cohesive devices is mechanical and often inaccurate. For instance, the transition 'In the order time' is unclear, and the frequent use of 'and' to start sentences creates a repetitive, choppy flow. Referencing is also problematic; phrases like 'the work are growing up hidely' are difficult to connect to the previous context. While there is an overall attempt at a logical structure, the lack of sophisticated linking words and the repetitive nature of the transitions hinder the progression of ideas. Improving the variety of linking phrases would significantly enhance the coherence of your writing.
Lexical Resource — Band 5.0
The vocabulary is limited and often repetitive, relying on basic terms like 'good', 'grow', and 'advertising'. There are several instances of word-choice errors, such as 'growing up hidely' and 'the whole time people are advertising'. These errors occasionally impede the reader's understanding. You attempt to use some topic-specific vocabulary, but the lack of precision and the frequent misuse of collocations suggest a limited range. To reach a higher band, you should focus on learning synonyms for common words and practicing how to use them in context, as well as expanding your repertoire of topic-related terminology.
Grammatical Range and Accuracy — Band 4.5
The essay contains a high frequency of grammatical errors that affect readability. There are persistent issues with subject-verb agreement (e.g., 'advertisement is are very useful', 'people are used to social media'), article usage, and sentence structure. Many sentences are fragmented or run-on, which makes the text difficult to parse. While there is an attempt to use complex structures, they are almost always faulty, leading to a lack of clarity. To improve, you must focus on mastering basic sentence construction, specifically ensuring that subjects and verbs agree and that punctuation is used correctly to separate independent clauses.
See this exact question answered at other band scores — the same prompt compared across bands.
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