Band 6.0 IELTS Writing Task 2 Model Answer

Overall Band Score: 6.0 · Cambridge IELTS 15 · 2026-08-19

IELTS Writing Task 2 question

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.

Student answer (Band 6.0)

Advertising is an important part of modern life, and people have different opinions about its effect on consumers. Some people believe that advertisements successfully encourage people to buy products, while others think that people have become less interested in them because they see advertisements everywhere. In my opinion, advertising can still influence people, although its effect is sometimes limited. This essay will be discussed in the upcoming paragraph and the effects on people when they advertisement method.

On the one hand, advertisements can be very successful in persuading people to purchase things. Companies use attractive pictures, discounts and famous people to make their products look better. For example, when a well-known actor promotes a particular brand of clothing, many people may become interested in buying it. Moreover, advertisements can inform customers about new products and special offers. Therefore, advertising can have a strong influence on people's buying decisions.

On the other hand, people are exposed to advertisements almost everywhere, such as on television, social media, websites and public transport. As a result, many people have become used to them and do not pay much attention. Some advertisements are also repeated many times, which can make people feel bored or annoyed. For instance, people often skip advertisements on online videos because they do not want to waste their time.

In conclusion, although people may ignore many advertisements because they are very common, advertising is still effective in influencing consumers. I believe that companies can be successful if they use interesting and useful advertisements.

AI examiner evaluation

Task Achievement / Task Response — Band 6.0

The essay addresses both viewpoints and provides a clear personal opinion in the introduction and conclusion. The ideas are relevant, such as the use of celebrities to influence buying and the tendency for consumers to ignore repetitive ads. However, the development is somewhat limited. The final sentence of the introduction, 'This essay will be discussed in the upcoming paragraph and the effects on people when they advertisement method,' is grammatically incoherent and confusing, which detracts from the clarity of the response. While the main body paragraphs are relevant, they could be expanded with more nuanced analysis to reach a higher band.

Coherence and Cohesion — Band 6.0

The essay is logically organized into clear paragraphs. There is a progression of ideas from the introduction to the body paragraphs and the conclusion. Cohesive devices such as 'On the one hand,' 'Moreover,' 'Therefore,' and 'In conclusion' are used effectively to link ideas. However, the referencing in the introduction is problematic; the sentence regarding the 'upcoming paragraph' is unclear and does not accurately reflect the structure of the essay. Despite this, the overall flow remains easy to follow.

Lexical Resource — Band 6.0

The vocabulary is generally adequate for the task. You use some appropriate terms like 'persuading,' 'exposed to,' and 'buying decisions.' However, there is a lack of variety and some awkward phrasing, such as 'when they advertisement method,' which is not a standard collocation. To improve, you should aim to incorporate more sophisticated vocabulary related to marketing and consumer psychology, such as 'consumer behavior,' 'brand awareness,' or 'ubiquitous.' The current range is sufficient for communication but lacks the precision and flexibility required for higher bands.

Grammatical Range and Accuracy — Band 6.0

You demonstrate a mix of simple and complex sentence structures. While many sentences are clear, there are noticeable errors that occasionally impede the flow, such as the aforementioned sentence in the introduction. There are also minor issues with word forms, such as 'when they advertisement method' instead of 'when they use advertising methods.' While you use some complex structures, the control over them is inconsistent. Increasing the frequency of error-free complex sentences would help improve this score.

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