Band 5.5 IELTS Writing Task 2 Model Answer
Overall Band Score: 5.5 · Cambridge IELTS 15 · 2026-08-20
IELTS Writing Task 2 question
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both views and give your own opinion.
Student answer (Band 5.5)
In today's evoloving world the advertisment has become a considerable public interest. Some people believe that advertisment is a great way to persuade people to buy goods while other argue that in this fast paced world people no longer pay attention to the marketing meterial. I strongly believe that advertisment do make impact on individuals, as it is evident that sometimes people buy unnecessary products. We will discuss both views in details.
On one hand, people think that advertisment can be a way to attract users to buys items. It is because if a thing comes again and again infront of somebody he will some how started noticing it. For instance, if a person scroll social media and gets the ads of same snacks again and again. At some point he will start craving for that perticular item and will ended up buying it.
On the other hand, people argue that advertisment no longer impacts individuals interest due to too many ads of one perticular product makes it look use less or boring eventually. For example, On youtube the ads are put in between or on the start of the video neverthless, people waits to click the skip ad and did not even notice it.
To conclude, I firmly maintain that advertisment had a great influence on people. This is primarily because people attracts to what they see and ended up buying unnecessary or useless products. It also contribute for the long-term development of the brand.
AI examiner evaluation
| Criterion | Band |
|---|---|
| Task Achievement / Task Response | 5.5 |
| Coherence and Cohesion | 6.0 |
| Lexical Resource | 5.5 |
| Grammatical Range and Accuracy | 5.5 |
| Overall | 5.5 |
Task Achievement / Task Response — Band 5.5
The essay addresses both views and provides a clear personal opinion. However, the response is slightly under the 250-word minimum, which limits the depth of the arguments. While the ideas are relevant, they are somewhat under-developed; for instance, the explanation of why people ignore ads on YouTube could be expanded with more analysis of consumer psychology. The conclusion is brief and does not fully synthesize the points discussed. To improve, ensure you meet the word count requirement to allow for more thorough exploration of your arguments, which will help you move into higher band scores.
Coherence and Cohesion — Band 6.0
The essay is organized into logical paragraphs, with a clear introduction, body paragraphs, and a conclusion. Cohesive devices such as 'On the other hand' and 'For instance' are used to signal shifts in the argument. However, the flow is occasionally mechanical, and some transitions between sentences feel abrupt. Referencing is sometimes unclear, such as in the phrase 'it is evident that sometimes people buy unnecessary products', where the connection to the previous sentence could be tighter. Improving the variety of linking words and ensuring smoother transitions between ideas will enhance the overall coherence.
Lexical Resource — Band 5.5
The vocabulary is generally adequate for the task, but there are frequent spelling errors ('evoloving', 'advertisment', 'perticular', 'neverthless') and some awkward word choices ('marketing meterial', 'use less'). The range of vocabulary is limited, relying on repetitive use of basic terms like 'advertisment' and 'people'. To reach a higher band, you should focus on using a wider range of topic-specific vocabulary and synonyms to avoid repetition. Additionally, careful proofreading is necessary to correct spelling mistakes, which currently detract from the professional tone of the essay.
Grammatical Range and Accuracy — Band 5.5
The essay uses a mix of simple and complex sentence structures, but there are frequent grammatical errors that occasionally impede readability. Examples include subject-verb agreement issues ('advertisment do make impact', 'people attracts') and tense inconsistencies ('will ended up', 'it also contribute'). Punctuation is also inconsistent, particularly with comma usage. While the meaning is generally clear, the frequency of these errors suggests a need for more practice with verb forms and sentence construction. Focusing on basic grammatical accuracy will significantly improve the clarity and quality of your writing.
See this exact question answered at other band scores — the same prompt compared across bands.
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